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Java. Cognos Business Intelligence and Performance Management Software. Online Services. What Makes Them Click » Blog Archive » 100 Things You Should Know About People: #60 — Cognitive “Loads” Are The Most “Expensive” - Applying Psychology to Understand How People Think, Work, and Relate. Cognitive loads are expensive You are paying bills at your online banking website.
You have to think about what bills need to be paid when, look up your balance, decide how much to pay on your credit cards, and push the right buttons to get the payments processed. IBM.