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Dieter Rams Industrial Designer (1932-) Selector for 25/25 - Celebrating 25 Years of Design 29 March - 22 June 2007 As head of design at Braun, the German consumer electronics manufacturer, DIETER RAMS (1932-) emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. Good design is innovative. Good design makes a product useful. Good design is aesthetic.