Metrics-Driven Web Design
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A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability.
SlideShare to slides is what Youtube is to videos. Lots of valuable content by invaluable presenters can be found there. I’ve rebuilt the SlideShare Player following Joshua Porter’s strategy of Metrics driven design .