touchpoints
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A touchpoint is any customer interaction (passive, active, direct, or indirect) with your company or your brand, using all five senses, from the time a customer becomes aware of you, for the duration of the relationship. Touchpoints are opportunistic in that the customer’s experience, opinions, and relationship with a company and a brand are affected at every touchpoint in a positive, neutral, or negative way. Direct physical experience using your product or service
What Exactly Is a
build your brand touchpoints | parlato design, los angeles :: branding | graphic design | marketing strategy
in brand design language, your brand touchpoints are a complete list of every opportunity the public at large has to interact with, or “touch,” your brand, from your identity, to your marketing & advertising, to the experience of working with you. it’s a much longer list than you could probably write off the top of your head, and for that reason, it’s a good idea to compile all the possible brand touchpoints your business might have so you can give attention to each one and plan how they will work together in the grand scheme of your brand strategy. this article gives a good overview of what a brand is and defines the major common touchpoints most businesses can use to communicate their brand message.
A hitchhiker’s guide to Service Design! « Service Jam London 24-26 Feb 2012
Since the Jam is getting closer, we thought it would be a great idea if we post some information about Service Design. We are hoping that the following findings will be useful for the ones that are unfamiliar with the meaning and techniques of Service Design and that they will serve as a fast and accessible source for everyone before, during and after the jam.
In questo articolo non parlo solo di Facebook … ho ripetuto più volte che Facebook da solo non fa miracoli e può funzionare molto meglio se ben integrato in una più complessa strategia di web marketing. Ci piace pensare che ad ogni diversa azione di marketing segua un effetto “diretto”. Pensiamo ad esempio che posizionare il nostro sito per le parole “ vendita pentole ” ci permetterà di intercettare chi cerca “ vendita pentole ” su google che, atterrato sul nostro sito, acquisterà immediatamente uno dei nostri prodotti (o andrà via).
[IMPORTANTE] 4 tipi di “connessioni”: la strategia che può fare la differenza! - FBStrategy®
What is “retail?”
“Retail with purpose” – The enduring impact of social responsibility at retail | Emotional Branding Alliance
I'm detecting an exciting shift in the marketing technology landscape — less of an emphasis on back-office analytics, and more of a focus on delivering compelling customer experiences in the front-office.
Amazing graphic of customer experience touchpoints - Chief Marketing Technologist
A feel-good brand won’t gain much respect (or sales) from consumers these days if it’s owned by a not-so-feel-good corporate parent.
Corporations That Don’t Practice Social Responsibility Can’t Hide Anymore | Co.Exist: World changing ideas and innovation
Do you want to make your institution or company known throughout the world of services? Do you want to grab the interest of future students, employees or customers? Then seize the chance and advertise in Touchpoint – the first and only international service design magazine!
Service Design Network
Sketchbook: 'Next generation check-in' experience from Qantas
It was launched at Sydney's Kingsford Smith Airport (SYD) about a month ago.