On February 14, Amelia Sizemore and I delivered a Webinar about customer experience co-creation.
A touchpoint is any customer interaction (passive, active, direct, or indirect) with your company or your brand, using all five senses, from the time a customer becomes aware of you, for the duration of the relationship. Touchpoints are opportunistic in that the customer’s experience, opinions, and relationship with a company and a brand are affected at every touchpoint in a positive, neutral, or negative way. The Types of Touchpoints
build your brand touchpoints | parlato design, los angeles :: branding | graphic design | marketing strategybuild your brand touchpoints
Since the Jam is getting closer, we thought it would be a great idea if we post some information about Service Design. We are hoping that the following findings will be useful for the ones that are unfamiliar with the meaning and techniques of Service Design and that they will serve as a fast and accessible source for everyone before, during and after the jam.
A feel-good brand won’t gain much respect (or sales) from consumers these days if it’s owned by a not-so-feel-good corporate parent.
Do you want to make your institution or company known throughout the world of services? Do you want to grab the interest of future students, employees or customers? Then seize the chance and advertise in Touchpoint – the first and only international service design magazine!
It was launched at Sydney's Kingsford Smith Airport (SYD) about a month ago.