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Today's consumers are demanding more from companies.
Meaningful Brands, our new index and approach challenges traditional marketing definitions of brand value
The customer journey map is an oriented graph that describes the journey of a user by representing the different touchpoints that characterize his interaction with the service.
Long before web UI mockups came along, print designers would hone their ideas using a tried and true method called thumbnail sketching.
Welcome to YouTube!
Words represent powerful ideas, whether we mean for them to or not. We might as well be intentional. Zig Zigler said, “be a meaningful specific, not a wandering generality”.
Wednesday February 22, 2006 / 8 Comments I’m excited to announce that I’ll be presenting at the 2006 IA Summit in Vancouver Canada.
They say knowledge is power, but how do we make knowledge powerful? The challenge of communicating information becomes especially difficult when trying to convey a message full of complex data, which is often difficult to interpret quickly and clearly to the naked eye.
Recently I was yet again faced with the prospect of running a series of brainstorms to generate new product concepts.
Six Thinking Hats is a book by Edward de Bono .
Now that everyone loves them, early adopters and forward thinkers want to know what is next for the infographic.