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Adaptive Path is an experience design firm with studios in San Francisco and Austin. We help companies create products and services that deliver great experiences for their customers.
In tutto il mondo, alla comunicazione tradizionale si stanno affiancando nuovi strumenti basati su tecnologie digitali in grado di migliorare il dialogo, interagire con i clienti e contribuire alle vendite.
Our media properties and performance services help advertisers get found by customers who are actively searching and ready to buy.
Innovation is on the executive radar, but few organizations know how to optimize a process that is relatively new in large companies. While most innovations have historically come out of the product development kitchen, a much broader design-centric, multidisciplinary approach offers the power to develop new categories sooner and see blind spots or adjacencies that might be missed. Our experience studying innovation activities in over 100 companies drives how we help our clients design and implement key innovation tools, processes and systems, including: flow and activity ownership, staffing and skills, enabling infrastructure and resources, team interaction, insight generation, co-creation, strategic foresight, sense-making, opportunity mapping, prototyping, prioritization, and branding and marketing
Culinary science gave us molecular gastronomy and the snail porridge. Now chefs are thinking beyond the plate and experimenting with our senses......
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Improving Collaborative Concept Evaluation using the Concept Aspect Profile Method, AIM, October 2012 - Emerald