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Quite simply, this is just a collection of (as one reviewer has accurately described already) tabloid newspaper cuttings on 100 branding mistakes. This issues is that there is absolutely no detailed or expert analysis of the failures - what went wrong, who was at fault, why did things go wrong, what were the lessons learned, how did the brands bounce back, what happened to the brands? These questions aren't answered adequately - if at all; where they are answered, they are aimed at 5 year olds. At first, each 'failure' has a page or page and half dedicated to it. As you read the book, the 'reviews' get shorter and shorter to the point where some of them are just a couple of sentences long.
Branding cluster sheet: Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time: Amazon.co.uk: Matt Haig: Books
The American Apparel look | Life and style | The Guardian
Kristen Stewart wears the "American Apparel look". Photograph: Most Wanted / Rex Features Few high street retailers are able to claim the rights to an entire look for any stretch of time.
It wasn't having oral sex with an employee in front of a female journalist that now threatens to undo Dov Charney, founder of American Apparel . Nor was it simulating oral sex with another female member of staff whom he had ordered to pretend to masturbate in front of him. The 41-year-old's professional and personal reputation isn't even on the line because at least three female employees have filed sexual harassment lawsuits against him (all the cases were settled before reaching trial); nor because he walks through his factory in his underpants and conducts meetings wearing just a thong – or a sock.
The rise and fall of American Apparel | Business | The Guardian
tight ass (revealed in an ad), odd equatorial mustache and sexually upfront nature may be a smart-ass way to buck the trends, but is all this press ( New York Times, San Francisco Chronicle, Butt Magazine, Jane , et al) just one big publicity stunt to boost sales and/or his ego? It's not unusual that the plaintiffs in a sexual harassment suit are women. It is unusual however, that the ones suing Charney are not alleging that he coerced them for sex, but rather that he created a "wholly intolerable" and "intimidating" atmosphere rife with unnecessary libidinous testosterone.
IS DOV-Y TOO LOVEY? A LOOK AT AMERICAN APPAREL'S CEO.
We Predict More Lawsuits in Dov Charney's Future
Here's a shocker: According to a tipster, American Apparel's pervy madman CEO, Dov Charney, is demanding the firing of employees he deems unattractive and thus detrimental to the "AA aesthetic," as he feels they may be hurting his bottom line. Here's the text of an email we received tonight from a pissed-off American Apparel store manager: Our company holds weekly conference calls that every store manager world/nation wide are required to tune into. We discuss sales, which stores need displays, which items are doing well, etc. Summer is supposed to be a great sales season for AA.
American Apparel boss Dov Charney. 'I just cry when I think so many people will be leaving' Photograph: Gregg Segal/Corbis The clothes retailer American Apparel has expressed "deep disappointment" with US immigration policy after an official crackdown on undocumented workers obliged the company to lay off 1,500 employees at its California headquarters, amounting to 15% of its global workforce.
American Apparel boss attacks Obama crackdown on immigrant workers | Business | The Guardian
American Apparel styles on a poster. Photograph: David Mcnew/Getty Images American Apparel is going down as a legendary brand failure , a business screw-up as total and devastating as New Coke or Sony Betamax. Founded as a wholesale business in 1998 by Dov Charney, in 2000 it moved into retail, and by 2005 it was a hot brand – and expanding fast.
