The Knot Collective - People / Ideas / Creativity – Why 5 React Gum TV Spot Works: Customer Identity Recognition. 5 React Gum Campaign: I can’t stop thinking about it!
It’s already a good 6 months old, but I finally feel like it’s at the point of cultural saturation where it’s starting to become reference-able. Some background on the spot: A new 5 React commercial by Energy BBDO in Chicago, part of the BBDO Worldwide unit of the Omnicom Group, was shot in the science-fiction style of the “Matrix” movies. In the spot, which will have its premiere on May 17, two women and a man sit side by side as a large mechanical arm squirts out an amorphous material, which to one woman appears as the shape of a flower, to the other woman as a hawk, and to the man as an octopus. The spot’s otherworldly aesthetic, and the intrigue about the gums’ flavor, are “all about building that deep emotional relationship with consumers so that consumers are with you on a journey,” Mr. Dance 2. Centre national de danse contemporaine - Angers - France.
Arts Songs / Figures of Speech SAM 1 DÉC | 20:00 | T900 | Le Quai - Angers « Quand vous regardez quelqu’un danser, écoutez ce qu’il a à raconter plutôt que de regarder ce qu’il fait ».
Alonzo King. Théâtre de la Ville, Théâtre des Abbesses - Paris. Centre national de danse contemporaine - Angers - France.