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The Knot Collective - People / Ideas / Creativity – Why 5 React Gum TV Spot Works: Customer Identity Recognition

5 React Gum Campaign: I can’t stop thinking about it! It’s already a good 6 months old, but I finally feel like it’s at the point of cultural saturation where it’s starting to become reference-able. http://theknotcollective.com/why-5-react-gum-tv-spot-works-customer-identity-recognition
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