background preloader

Content Marketing

Facebook Twitter

What is Content Marketing? Does it Help Search Engine Ranking? | Social Media Chimps. Search engines reward websites that publish original content on a regular basis. By producing new content — every week — on specific topics, your search engine ranking will improve. To ensure your content marketing efforts deliver valuable traffic, take the time to do keyword research. When identifying keywords to target in your content marketing efforts it is really important to not just consider the overall traffic and competition for a keyword but also search intent. By reviewing data with free keyword research tools, you can find keywords that will make it easier to achieve top rankings in popular search engines such as Google and Bing.

Relationship Content Marketing and Social Media When combined with social media, content marketing becomes an even more powerful tool. Once you have built up a network on social media sites like Twitter and Facebook, post your content and watch as people start share it. What is Content Marketing Exactly? Recommended Content Marketing Guides. 3 ways content marketing is critical to social business. How are you bringing content to market? Think you have a good idea of who your influencers are? How your most effective advocates are spreading your gospel? I challenge you to think again about how you’re engaging these voices. Or more simply, is your message being heard by the people who want to hear it? Are you reaching them? Content Marketing is a fast growing segment of the overall marketing mix, if you will. It ranges from the marketing and sale of content (think ghost writing or content farms) to the specialized ability to leverage an idea or concept for publishing across a number of channels.

Getting content to the right audiences in the right way is key to successfully getting your idea out there. Know Your Advocates It’s these advocates that a content or social media marketer should spend the most time developing. Yes or no, you might not be able to directly answer that question. Consider the context from which your audience is coming from. Know Your Content Know Your Reach.

Content Curation for Content Marketing and Social Media Marketing. Moneyball Principles for Content Marketing | Blogging and Content Creation. What is Content Marketing? | Communicate with Customers Without Selling. Useful content should be at the core of your marketing Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant).

Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Enter content marketing. But what exactly is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. And they do.