La curation, un problème d'info-riche ? Curation is the New Search is the New Curation. In the beginning there was curation, and it was good. People found interesting things on the web, created directories of those things, and then you found what you were looking for inside those curated lists. That was the origins of the original lists and directories, from Yahoo on outward. But then that got too hard. The web got bigger faster than anyone could keep track. Curation steadily gave way to algorithmic search, which at first was just spidering of the web, and then more intelligent spidering with keywords. That model has now begun to give way too. What has happened is that Google’s ranking algorithm, like any trading algorithm, has lost its alpha. There are two things that can happen now. Yes, that sounds mad. The answer, of course, is that we won’t — do them all by hand, that is.
In short, curation is the new search. [Update] A friend points out in IM that all of this makes Yahoo mothballing Delicious, a directory of curated lists, more than a little mistimed. Related posts: Content Marketing: 10 Thought Leaders Share Thoughts on Curating Content. Companies are realizing the value in “brands as publishers” and are making real commitments to the creation of content in their online marketing mix. It’s no longer enough to provide fundamental features and benefits information about products and services to succeed competitively online. Consumers and of course, business buyers, seek additional information, resources and others to connect with on the topics of interest to them. Some companies choose a pure creation strategy and find it to be a formidable undertaking, especially creating unique and valuable content over a long period of time. Within the field of content marketing, curation is becoming a popular topic of discussion.
Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. Pure creation is demanding. Pure automation doesn’t engage. Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ? Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To say there is a flood of content being created online now seems like a serious understatement. Until now, the interesting thing is that there are relatively few technologies or tools that have been adopted in a widespread way to manage this deluge.
We pretty much just have algorithmic search, with Google (and other search engines) as the most obvious example. Social bookmarking and social news have been around for some time (ie - sites like Digg or delicious), and new models of aggregation like Alltop are springing up to help us navigate all this content as well. The real question is whether solutions like these will be enough. What if you were to ask about the person that makes sense of it all? The name I would give it is Content Curator. In the near future, experts predict that content on the web will double every 72 hours. Connect:
How to Grow a Following With Other People’s Popular Content. There’s an obvious catch-22 in social media marketing. In order to grow your audience, you need good content. Good content takes time – to research, write, and promote. But, without an audience, you can’t justify spending the time. You’re trapped. That is, unless you can short the circuit, and get great content without spending tons of time. That’s where content curation gives you an edge. What Is Content Curation? Content curation is the process of reviewing and filtering articles and blog posts from across the web. It is NOT stealing other people’s blog posts and placing them on your site. Every time you look at Twitter for interesting links from your network or share an important article on Facebook, you’re curating content.
Carrying the burden of content creation? Content curation helps shift the burden of blogging, and even tweeting, to someone else. The most basic form of content curation is the retweet. Here are five ways that curation helps you create more content in less time: