Why Curation is here to stay

Facebook Twitter

Social curation is much more than just a market. In 2010, “curation” popped up on tech blogs and VCs’ radars.

Social curation is much more than just a market

Since then, people have been asking whether curation is a legitimate trend, a new market to be exploited, or just the latest buzzword. Some people, including GigaOM writer Bobbie Johnson, have wondered if curation is a bubble, and if it is, when is it going to burst? When Johnson asked this question, I think the jury was still out. As the chief evangelist for the social library Pearltrees, I was directly involved in the “Web curation” movement early on, and I think it is now clear that social curation is not a bubble. The more I watch the development of social curation and the more I learn about the what, how and why of it, the more convinced I become that what we’re seeing is going to grow well beyond a simple market.

Real Time News Curation. The 3 C’s of Information Commerce: Consumption, Curation, Creation. InShare180 Over the years, social networks have lured us from the confines of our existing realities into a new genre of digital domains that not only captivated us, but fostered the creation of new realities.

The 3 C’s of Information Commerce: Consumption, Curation, Creation

As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.” The 3 C's: Creation. Curation. Consumption. Why We Need It. The time it takes to follow and go through multiple web sites and blogs takes tangible time, and since most sources publish or give coverage to more than one topic, one gets to browse and scan through lots of useless content just for the sake of finding what is relevant to his specific interest.

Why We Need It

Even in the case of power-users utilizing RSS feed readers, aggregators and filters, the amount of junk we have to sift through daily is nothing but impressive, so much so, that those who have enough time and skills to pick the gems from that ocean of tweets, social media posts and blog posts, enjoy a fast increasing reputation and visibility online. Photo credit: dsharpie and franckreporter mashed up by Robin Good "What we need to get much better at is scaling that system so you don't have to pay attention to everything, but you don't miss the stuff you care about... "Ev Williams at a Girls in Tech event at Kicklabsvia Stowe Boyd's blog. Content Curation is Here to stay. In a labyrinth of content, consumers have always looked to opinion leaders who could edit content for them and direct them towards relevant information.

Content Curation is Here to stay

Oprah‘s book club moved masses of people towards her recommended list of books and authors. The web is facing the very same crisis today. A plethora of information that is strenuous to navigate through, we rely on peers and opinion leaders to direct us to safe ports, where we can find the supplies that we seek. A required Skill. The websites of most musicians adhere a highly predictable template.

A required Skill

There’s a bio, a page hosting some music, another with photos and video, a tour schedule, and a merchandise store. In developing the recently launched Jerry Garcia website, the team at global digital agency Critical Mass were anxious not only to explode the traditional artist’s site, but to take the website experience to a whole new level. The site is a wonderland of content for fans of the iconic Grateful Dead front man, as well as a place to share their own experiences and content, and connect with friends…all within the site without reliance on third-party social networks. The concept is transferable to any brand that has a history, a lot of fans and a lot of content. The site has earned high praise. Content Is No Longer King: Curation Is King.

Bookmarking is Dead, Long Live Curation

A timeline of Curation. Curation is not Aggregation!