Why Curation is here to stay
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Real Time News Curation
The 3 C’s of Information Commerce: Consumption, Curation, Creation
Over the years, social networks have lured us from the confines of our existing realities into a new genre of digital domains that not only captivated us, but fostered the creation of new realities. As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.” Such is true for social networks and the digital persona and resulting experiences we create and cultivate.
The 3 C's: Creation. Curation. Consumption | Flickr : partage de photos !
Hey, wait a minute! We noticed that you may be using an unsupported browser. All the basics will still work, but to get the most out of Flickr please upgrade to the latest version of Chrome , Safari , Firefox , or Internet Explorer .Photo credit: dsharpie and franckreporter mashed up by Robin Good “ What we need to get much better at is scaling that system so you don’t have to pay attention to everything, but you don’t miss the stuff you care about... ” Real-time news curation , or what I call " newsmastering ", is the art of finding, aggregating, filtering, selecting, curating and republishing high-quality news stories on a very specific theme, topic, or for a particular audience interest, problem, passion. It grows out of the need to make sense of this very need to filter and make sense of the enormous amount of information that is available out there and that keeps increasing by the hour. Real-time news curation , is also an emerging, new online professional role, the news curator, or newsmaster in sorting, editing, enriching and picking the most relevant news and stories on specific topics-themes.
Why We Need It
In a labyrinth of content, consumers have always looked to opinion leaders who could edit content for them and direct them towards relevant information. Oprah ‘s book club moved masses of people towards her recommended list of books and authors. The web is facing the very same crisis today. A plethora of information that is strenuous to navigate through, we rely on peers and opinion leaders to direct us to safe ports, where we can find the supplies that we seek.
Content Curation is Here to stay
Content summary: Neville and Shel are both traveling, but Shel’s solo this week with a contribution from Neville; two new interviews are up, one with Dachis Group CTO Erik Huddleston and the other with PulsePoint Group’s Michael Gale and Jacklyn Allgayer about the new study, “The Socially Engaged Enterprise;” another interview is coming later this week with Sara Folkerts of Sprint on the mobile company’s program to train employees to represent the organization in social channels; a new blog worth looking at is PR Examples ; Shel’s meeting with PRSA’s Keith Trivitt in New York; News That Fits: as access to information increases, trust is declining, yet CEOs who tweet are trusted more; Ragan promo; Michael Netzley’s Asia Report, including a look at the Melbourne Mandate from the Institute for Public Relations; are communicators ready to begin producing mobile content?
A required Skill
Content used to be the high quality media that came out of the very pointed end of the funnel. Articles in the New York Times. Movies from Miramax. Thursday night comedy from NBC. Books published by Simon and Schuster.
Content Is No Longer King: Curation Is King
Bookmarking is Dead, Long Live Curation
A timeline of Curation
Curation is not Aggregation!