Introducing the +1 Button. How Social Search Will Transform the SEO Industry. Joe Devine is the Chief Executive Officer of The Search Engine Guys, LLC (TSEG), a full-service web marketing company based in Austin, Texas.
Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural innovation that fits into the business models of both companies and takes the trend of individualized search results to its next logical level: results tailored to the searcher’s existing social footprint.
SEO insiders have wondered whether this new search innovation would affect placement strategies. And the simple answer is: yes. Microsoft, Facebook Announce Integrated Social Search.