Curation for your businesses
Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information.
Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content.
There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers.
Social news curation is one of the latest social media tools to promise to make our online lives easier, more streamlined, and much more manageable. But does it live up to the hype?
Pawan Deshpande, CEO of Hivefire, tells WebProNews that inbound marketing all starts with content. Creating content can be a challenge from blogs, press releases and podcasts, but that’s where content curation comes in.
Real-Time News Curation: Part 7 - Business Opportunities
Recently, Kimberley Isbell of the Nieman Journalism Lab cited a Harvard Law report and published an extensive post on news aggregation and legal considerations . From a curation perspective, the whole article is interesting, but what was the most surprising was that her recommendations for being an ethical content aggregator, were the same as being an effective content curator. The five recommendations are below.
Just because there’s more information available, doesn’t mean one can consume more. Information Overload Put yourself in the shoes of a consumer right now.