Content Curation Primer. Photo by Stuck in Customs What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation. People and organizations are now making and sharing media and content all over the social web. Content Curation Provides Value from the Inside Out What does that mean for nonprofits and the people who work for them? For some staff members, content curation can be professional of learning. The Three S’s of Content Curation: Seek, Sense, Share Content curation is a three-part process: Seek, Sense, and Share.
Getting Started. Become a Content Curation King. Sean Carton | August 29, 2011 | 18 Comments inShare79 Nine ways to make curation work for your brand. "Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one). Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing.
If you're a web veteran, you're probably wondering how this is any different than what people have been doing online for years. So what's the big deal about curation? Content Curation Is Listening and Engaging. Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network.
But finding and organizing the information is only half of the task. As Mari Smith points out in this video about why curation is important and some tools for doing it. By sharing the information and giving credit to the source where you found the link, you build relationships and a network. I used to describe this process as “Listening and Engaging” but really like focusing it the process around a content strategy – makes listening and engaging much more actionable.
Last week, I helped launch a peer exchange for Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart). The focus is how to use effectively integrate social media, measure, and learn from it. (It’s the topic of my next book that I’m co-writing with KD Paine). What do the experts say? Socialmediafoundations - Curation Planning Questions. September Net2 Think Tank Round-up: Curating Content. For this month's Net2 Think Tank, we asked you to share your tips, resources, and ideas about curating content at your organization or enterprise. Below, read the curated list of the community responses we received - and share your own tips in the comments! Here's a quick working definition to get us started: Content curation focuses on using the web to highlight important information in situations where information overload may be a problem. Many organizations today are writing on the web regularly to communicate with their audience.
At the same time, information pollution is an increasing problem for the consumers of that content. As Will Coley explains, "when organizations offer clarity amidst the noise, they build trust among supporters" Topic: What are your best practices for curating content? While this month's Net2 Think Tank is now closed, you're always welcome to add your feedback on the subject.
Why Curate? Getting Started Best Practices for Content Curation Tools: Grazing on Curated Lists Is Like Sipping A Fine Wine. Flickr Photo by JC Burns Earlier this week, I wrote a post called “Content Curation Is Listening and Engaging” about the art and science of curating information. It is process o f organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network.
In the post I referenced a video interview with Robert Scoble by Howard Rheingold that Mari Smith highlighted in a google + post. I’ve been reflecting on Scoble’s observation that curation is about knowing your sources, seeing patterns, and being organized. I’ve been experimenting with Scoop.It, a bookmarking and curation tool. It allows you enter your sources – specific blogs or keyword searches and easily add them to nicely formated stream. Here’s a list of some fabulous Scoop.It curated lists that may be of interest to nonprofits. I’m curating several lists but my focus because of my book deadline is the Nonprofit and Social Media Measurement List. 8 Ways to Find Great Social Media Content. Do you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans?
Be sure to watch this edition of Social Media Examiner TV with our host Mari Smith. In this episode, Mari introduces you to the concept of curating content and how it can help your business. And Mari also reviews 8 content curation tools to help you find the best information for your business. Share your feedback, see the show notes and discover how you can be part of a future show below!
Here are the content curation tools Mari reviews on this video: #1: Google Alerts Use Google Alerts to get notifications of your important keywords. Set up Google Alerts for keywords relevant to your business. #2: Google Reader Subscribe to blogs in your Google Reader for better social media management. #3: Facebook Friend Lists for Better Facebook News Feeds Get more control over your Facebook news feed with Facebook Friend Lists.
. #4: Twitter Lists #7: Alltop.