Procter & Gamble packs QR codes into print ads for multichannel interaction - Software and technology. By Lauren Johnson November 1, 2012 The Procter and Gamble QR codes Procter & Gamble is loading its print ads with mobile bar codes that not only educate consumers about products, but also drive mobile sales for brands including Secret, Pantene and Gillette.
The “Have you tried this yet” campaign is designed to show consumers how Procter & Gamble’s products fit into personal care, family and home needs. Old Navy Thanks 5 Million Facebook Fans With A Personalized Touch. Study Finds That the Number of Protestant Americans Is Declining. Shopping Sites Pay Contributors Who Drive Traffic to Retailers. Future of Mobile News. The era of mobile digital technology has crossed a new threshold.
Half of all U.S. adults now have a mobile connection to the web through either a smartphone or tablet, significantly more than a year ago, and this has major implications for how news will be consumed and paid for, according to a detailed new survey of news use on mobile devices by the Pew Research Center’s Project for Excellence in Journalism (PEJ) in collaboration with The Economist Group. At the center of the recent growth in mobile is the rapid embrace by Americans of the tablet computer. Nearly a quarter of U.S. adults, 22%, now own a tablet device-double the number from a year earlier. Diane Von Furstenberg's Google Glasses Bring Geek-Chic To Fashion Week (PHOTOS) Diane von Furstenberg may be 65 years old (I know, right?)
But no one can blame her for being behind the times. The special surprise at her Spring/Summer 2013 show, one of the Sunday highlights of New York Fashion Week, was a collaboration with none other than Google. Cassandra Daily. As November’s presidential election draws near, a wealth of political advertisements and speeches peppered with dubious details have left many struggling to determine which statements they can accept at face value.
Now, to complement initiatives designed to drive youth voter turnout, new apps are appealing to Millennials’ desire for transparency by empowering them to peel back the curtain on campaign advertisements. Super PAC App: Using the same audio fingerprinting technology that powers apps like Shazam, the Super PAC App lets TV viewers quickly uncover the source, sponsor, and agenda behind a given presidential campaign ad. The app recognizes commercials by their audio waves, pulling from a comprehensive database of ads sourced via Youtube. Box Office Report: Summer Movie Attendance Likely Lowest in Two Decades. The number of people going to the movies in North America dipped noticeably this summer, putting increased pressure on the final four months of 2012 to bolster the bottom line.
According to preliminary estimates, 533.5 million tickets were sold this season, down 4 percent from last summer and the worst turnout since 1993. The previous 19-year low came in summer 2010, when there were 534.4 tickets sold. PHOTOS: 28 of Summer's Most Anticipated Movies: 'Avengers,' 'Dark Knight,' 'Prometheus' Publications Pinterest Interest 08/31.
A new survey by The Creative Group shows few organizations are ready to promote in Pinterest despite the virtual pinboard's increasing popularity. 61% of advertising and marketing executives interviewed are hesitant or not interested in using Pinterest for business purposes.
Only 7% reported they're already using it. Advertising and marketing executives were asked, "Which of the following statements best describes your agency's/firm's attitude toward Pinterest? " Advertising executives at large agencies were more active on Pinterest than those at smaller agencies and their corporate marketing counterparts. 24% of advertising executives at agencies with more than 100 employees reported they are already using Pinterest as part of the marketing mix, and another 6% said they plan to create an account.
The report offers some tips for using Pinterest to display: For more information from The Creative Group, and to access the complete study, please visit here. Can Square Remain Hip? Square Register uses the company’s reader and an app to turn an iPad into a credit card register.
It’s not exactly a hip question right now. But what exactly is Square? Excitement is building around the payments company, which is led by Jack Dorsey, Twitter’s co-founder. Facebook Users Worldwide: 3.2 Billion Likes And Comments Per Day. Celebs With The MOST Followers On Twitter on Perez Gallery. How Nestlé’s GMO debacle makes the case for corporate transparency. This week, food-production giant Nestlé lost a legal battle in Brazilian court over its use of genetically modified organism (read: genetically modified food) ingredients.
The Swiss brand fought to keep the fact that many of its ingredients are GMOs off the labels, but the court mandated that it label anything with more than 1% GMO ingredients sold within Brazil as such. The lawsuit came as a result of public outcry regarding the safety of GMOs. Many studies have been published linking consumption of GMOs to serious health repercussions. While Nestlé’s studies show different results, the brand spent a lot of time, money and effort in Brazil fighting to keep from being required to mention on labels that its products contain GMOs. The Brazilian lawsuit sparked further dialogue about the safety of GMO food and the transparency of companies that sell it. Additionally, concerned citizens established an initiative called Label It Yourself to independently label products that contain GMOs. Seven Themes for the Coming Decade.
Understanding long-term trends is an important tool in identifying opportunities and risks.
STEEP analysis looks at the world through five different perspectives – Social, Technological, Economic, Ecological, and Political. The following are the major themes that are presently shaping the future... 1) Go East! The economic center of the map is shifting once again – this time toward the East. A report by the McKinsey Global Institute says that in 1,000 A.D., the economic center of the map was in central Asia, just west of China. In the past decade, the world’s economic center has shifted to northern Russia. Fandango Has The Best Summer Ever. Online movie ticketer Fandango announced Monday that summer 2012 was the best in the company's history, thanks in part to an increase in mobile ticket sales.
Fandango says that summer ticket sales — that's May-August for movie theaters — were up 26% year-over-year, thanks to blockbuster hits such as The Avengers and The Dark Knight Rises. The company credits mobile with helping drive ticket sales to its theaters. Fandango says that downloads of the apps were up 43% year over year, bringing total downloads to 26 million. Fandango has apps for iOS, Android, BlackBerry and Windows Phone. Perhaps the biggest indicator of mobile's importance is the fact that almost 30% of all ticket sales sold in the summer of 2012 were from mobile.
Empire State Building Shooting: There’s No ‘Crime Scene Filter’ on Instagram. The politics of photo-sharing in the summer of the gun. By Steve Huff 8/24/12 5:08pm Share this: Publications Hispanics Prefer At-Home Entertainment 08/17. Hispanic consumers prefer at-home activities versus more costly out-of-home options, according to a report from Mintel. The research shows that cost is the primary driver in how Hispanics decide to enjoy their leisure time. “Watching a movie on TV or reading a book or magazine is taking a front seat to more financially driven experiences, such as dining out or going to live sporting events,” says Adam Jacobson, multicultural analyst at Chicago-based Mintel.
Thirty-six percent of Hispanics say they watch a movie on TV more than three times per week. Publications Baby Boomers Control 70% Of The U.S. Disposable Income 08/20. Brad Pitt is a Baby Boomer. George Clooney is a Baby Boomer. Madonna and Bruce Springsteen are Baby Boomers. Not exactly in a wheelchair or using a walker. Do I have your attention? If you are under 30 and reading this, it’s your parents, ages 47 – 66. Baby Boomers represent close to 80 million U.S. consumers and hold 70% of the U.S. disposable income.
Baby Boomers are spending the most time and money online each month, more than Gen X and Gen Y. Consumers ages 47 – 66 (Baby Boomers) Facts: Publications Ad Dollars Shift As Boomers Age 07/06. Nielsen says three key consumer groups are rapidly changing for marketers: baby boomers, moms and lower income consumers. At Nielsen’s Consumer 360 Conference, the media and consumer research company said there are 100 million baby boomers -- a number which will climb by a third in 2030. Most are growing out of the key 18-49 demographic into the 50+ number. Right now, they control $230 billion in sales -- about half of the total for the U.S. overall. In five years, they will control 70% of disposable income. Publications LG Takes On Overwhelming Laundry 08/06.
Publications Make Way For Generation Nice 06/15. Publications Olympics Earns More Social Buzz Than Biggest TV Events 08/16. PayPal could heat up mobile payments race if McDonald's test pays off. * McDonald's tests mobile app featuring PayPal in France. Publications London Is The iPad Olympics 07/27. Publications With Online Video Series, No Appointments Necessary 07/30. Publications U.S. Tablet, TV Usage Spikes 04/06. Virtually all U.S. portable device owners will use either their tablet or smartphones at least once during a 30-day period.
Nielsen says a fourth-quarter 2011 survey showed that 88% of U.S. tablet owners will use a tablet device at least once during any particular month while watching TV; that number comes to 86% of U.S. smartphone usage and TV. U.S. owners use tablets or smartphone while watching TV more than other nations’ digital consumers. Nielsen says 26% of U.S. tablet owners user their devices “several times a day. Your Privacy Is Tested With Every Click You Make. DumbDumb Mixes Ads and Comedy Shorts for TBS Online. Hulu, the Online TV Site, Adds Original Programming. A Gender Reversal On Career Aspirations. Young Women Now Top Young Men in Valuing a High-Paying Career. Just-in-time Information through Mobile Connections. IGen Influential With Peers, Household-Buying Decisions. News Release Content. Upfronts 2012: Hulu Announces New Shows From Seth Meyers, Richard Linklater, More. On Sundays, the DVR Runneth Over. For TV networks, social is hugely important.
Publications Cable Operators Losing Video Subscribers 08/15. A Scandal Threatens Zakaria’s Image as a Media Star. Todd Akin Provokes Ire With ‘Legitimate Rape’ Comment. Gay Male Comics Await the Spotlight. Coming Next - Doctors Prescribing Apps to Patients. Journalists on the Edge of Truth. Supermarkets Try Customizing Prices for Shoppers. Evidence Grows on Pay-TV 'Cord Cutting' Forget ‘social media Olympics’, these are the mobile games. Olympics 2012: NBC's 5 Biggest Lessons From London. Publications Back To The Future - No, Seriously, Go Back. 08/06. Starbucks and Square to Team Up. Two Apps, TuneIn and iHeart Radio, Put Radio Online. Nadia Ilse, Bullied Georgia Teen, Receives Free Plastic Surgery From Little Baby Face Foundation.
New App Delivers Latest Political Polls Instantly to Your iPhone. The bright-young-things hypothesis. Jonah Lehrer Might Have Been Addicted to Lying - FishbowlNY. After fabricating Bob Dylan quotes, Jonah Lehrer resigns from the New Yorker. Chick-Fil-A and Jim Henson’s Creatures Fight P.R. War via Social Media. Silicon Valley Worries About Addiction to Devices. Apple’s Passbook Could Be A Platform, Not Just Another Mobile Payments Rival. Google Begins Practically Begging You to Use Your Real Name on YouTube.
As Pay-by-Phone Advances, Square Takes Another Leap — State of the Art. Pinterest, Tumblr and the Trouble With ‘Curation’ Netflix's lost year: The inside story of the price-hike train wreck. Police embracing tech that predicts crimes. Twitter Sets New Record During Euro 2012 Final, Tops 15,000 Tweets Per Second. Social Media-Connected Teens Seek Time Offline [STUDY] Older adults and internet use. Publications Pinterest Is Turning Out Brand Advocates 05/21. Gay on TV - It’s All in the Family. Are Teenagers Better At Solving The Thin Model Problem Than "Vogue" Editors? Every Picture (and Tweet, and Clip) Tells a Story.
J.C. Penney Catalog Features Gay Couple With Child, Freakout Ensues. Apparel-Swapping Millennials Eschew Stores and Malls. Keeping veterans off the unemployment rolls. Who Wears the Pants in This Economy?