(2) Twitter / @kcbader/xplatformsm... UNAIDS Uses Social Media For Socially Responsible HIV Education Initiative. Crowdsourcing, or engaging group of people or community through an open call to collectively develop ideas and concepts, is a key concept in the age of social media.
In order to tap the immense potential of its target audience, the Joint United Nations Programme on HIV/AIDS (UNAIDS) is launching CrowdOutAIDS.org, an online collaborative project to crowdsource its new strategy on youth and HIV. This is the first time the UN uses this kind of approach, and it is becoming increasingly popular amongst the philanthropic, socially responsible sector. Earlier this year, Lady Gaga used crowdsourcing via Facebook to decide how she should divide a $1 million donation to the Robin Hood Foundation, a New York charity devoted to the poor and homeless. Mashable has an article in which it compiles 11 crowdsourcing platforms that have been created to raise funds for worthy projects and engage supporters.
All the time new platforms and similar initiatives are being launched on the Web. 11 Innovative Crowdfunding Platforms for Social Good. The Commerce With a Conscience Series is supported by Fedex.
FedEx does more than shipping. They offer solutions like transporting heart valves to those in need and helping entrepreneurs bring their ideas to life. See how. Why crowdsource? In addition to funding, the tools below can engage new supporters, constituents and future advocates. If it’s ideas you're looking for, collaborative thinking can provide solutions faster and with input from people with diverse backgrounds, thus strengthening the project.
Below, we'll look at some of the best crowdsourcing platforms on the web, along with successful campaigns funded on each one. 1. What: FundraisingWhy: Effective and entertainingWho: Use it if you are a non-profit or individual supporting a non-profit. Michael Bernstein, MIT CSAIL. Crowdsourcing: What It Means for Innovation. Your crowdsourcing Platform. Your Crowdsourcing Platform. Is Crowdsourcing the Future of Advertising. 5 Creative Uses for Crowdsourcing. When Jeff Howe coined the term “crowdsourcing” in a 2006 Wired article his examples were mainly “labor markets for specialized talents,” like iStockphoto, iFilm, and InnoCentive.
But the business model of outsourcing to the crowd has grown (as has Howe’s article — he published a book on the topic in 2008). As open-source software developers learned long ago, asking a pool of people to create something can be faster, cheaper, and more accurate than putting a project in the hands of individuals. These five start-ups are doing just that by using crowdsourcing in creative ways. 1. Maps and Traffic Information - Waze Traffic jams are one place where you can count on people having unexpected free time. Even when out of a jam, just having the app open adds map and traffic information. The automated system isn’t perfect, but drivers can flag errors, like missing roads, for people to correct online. Waze also provides an opportunity for individuals to earn online fame. 2. 3. 4. 5. Graphic: Follow the tweets of the Occupy movement.