A Quick (but Thorough) Guide to YouTube Optimization. Though many companies have succeeded in reaching their audiences via social networks such as Facebook and Twitter, only a fraction have explored the option of marketing via YouTube. Yet, YouTube is not only the second-largest search engine but also the third most-visited website in the world, only behind Google and Facebook. It receives over 1 billion unique monthly visitors, and it has about 6 billion hours of videos watched each month.
Let those numbers sink in, for a minute... Initially, the greatest challenge is getting people to see your videos, but it can be done. I will outline the seven steps for driving traffic to your YouTube videos. 1. The first step is to head over to the YouTube Keyword Tool, which allows you to check how many searches specific queries receive per month. 2. To check YouTube for competition, take your selected keywords and do a quick search on YouTube. You can compete for highly competitive keywords, but doing so will take longer. 3. 4. 5. 6. 7.
7 Video Tips for Crowdfunding Campaign Magnetism and Results. Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials and stories they can relate to emotionally and from a multimedia perspective. With computing, tablet, smartphone and social media tools – video consumption and sharing are now effortless. Consider these tips and the Magnetie campaign to create your crowdfunding campaign video: Building on these seven tips – picture James Bond and the timeless 007 theme song in your mind’s eye. According to Joel, the traditional necktie is inefficient and not practical. Joel shared some crowdfunding video pitch DOs and DON’Ts below given his brand marketing and campaign goals: DOs Be believable. Focus on benefits. Use real photos and HD video. Be authentic, professional clever and fun. DON’Ts Do not make unrealistic promises.
Do not use just renderings. Do not make a long video. Shaken, not stirred. How to Make a Great Crowdfunding Video (for Beginners) Editor's Note: The following is a guest post from Sarunas Daugirdas, a Chicago-based videographer, writer, and producer. You can follow him on Twitter @SarunasDaug. Of all the crowdfunding videos on Kickstarter and Indiegogo, a few are great, some are bearable, but most are hard to watch. This is unfortunate, considering how crucial the video is to establishing a positive first impression on a campaign page. It’s also surprising, because making a watchable video is entirely feasible, even for an amateur. The following post will equip you with the basic concepts you’ll need to make a crowdfunding video that your viewers will actually want watch all the way through.
First, we’ll explore the elements of an actual Kickstarter video that was successful in the past. 1. When setting out to make a video of any kind, your first step should be to study good videos of the same genre that have come before you. You can do this exercise with any crowdfunding video you find engaging. 2. 3. 4. Making a crowdfunding video. Your video Your video is the first thing people look at, when visiting your project page. Therefore, it needs to say everything about your project in a clear and concise way. A video helps to bring a project to life and show people exactly who you are and what your project aims to do. Plus research shows that projects with a video raise twice as much as those without. Statistics show that 2-3 minutes is the best length of time for a crowdfunding videoTell people what your project is and your aims for the future.
It is good to see a face behind the project; so don’t be shy, say hello! Talk about why you would like the support and include a breakdown of what you plan to do with the money pledgedMention the exciting rewards that are available to people pledgingIf it relates to your project, by all means include others in your video. Don't know what to say? Here are our suggestions: [First 30 seconds] - Always make sure this first bit is face to camera - show your potential backers who you are. The Most Popular Words in the Most Viral Headlines. 6.3K Flares Filament.io 6.3K Flares × There is no one way to create viral content. So many different variables go into a viral post—timing, emotion, engagement, and so many others that you cannot control.
There is no viral blueprint. The greatest chance we have to understand viral content is to study the posts and places that do it best, figure out what worked for them, and try it for ourselves. Thanks to some incredible work by the team at Ripenn, we have access to headline analysis from four of the top viral sites on the web—who happen to be really good at headline writing.
Based on this information—plus a little extra from our own Buffer favorites—we can get a glimpse into the science of how to write a great headline and what words to choose. The top words used in viral headlines The headline data from Ripenn came from four of the most click-worthy sites on the web—BuzzFeed, ViralNova, UpWorthy and Wimp. In total, I examined 3,016 headlines from 24 top content sites. You and Your This Why. Why you always see Upworthy's articles on Facebook. Upworthy’s articles are shared far more frequently than those of any other publication, according to data from NewsWhip, a firm that analyzes the relationship between social media and the news. The data shown in the chart above is from November, and it shows that Facebook users will share an Upworthy article, on average, more than 70,000 times. That number exceeds the corresponding figures for the other most successful publications on the social network by a factor of 20 or so.
Felix Salmon offers a simple formula to estimate the number of readers who will find an article through Facebook. It is the product of the number of friends each reader has, the likelihood that a reader will share the article, and the likelihood that a reader will click on the article, all multiplied by the publisher’s overall popularity and, crucially, by whether Facebook’s algorithms are programmed to display the article in users’ news feeds. For Salmon, Upworthy’s approach to social media is abusive. 5 Proven Ways to Make Your Content Irresistibly Shareable. Producing content that will go viral can feel something like a crapshoot. One week the blog post you dashed off in 15 minutes and hardly gave a second thought to lights up Twitter, while an in-depth analysis of industry trends you sweated over for hours sinks like a stone.
If you're going to spend your precious time crafting content to attract attention to your business, you want to do better than hunches and hoping. Luckily, there’s no shortage of data out there. Every day millions of posts, articles, and infographics are born into the world, and either avidly shared or pretty much ignored. To find out what falls into which category, the folks at BuzzSumo embarked on a truly massive data analysis project, combing through the number of social shares for a whopping 100 million pieces of content over eight months to find a far more scientific answer to the all important question, what makes content go viral?
Size Matters Narcissism Is a Powerful Motivator Content Doesn’t Get Stale. Top 49 Blogs To Read Before Starting a Kickstarter or Indiegogo. This article is sponsored by the Quikstix Kickstarter campaign. “Quikstix is the clever new delivery device that makes a complete quality plunger coffee or tea in any location, real quick.” They are accepting pledges for 21 more days. Check them out here! Social Media Marketing: - Social Media Examiner: The world’s largest online social media magazine, Social Media Examiner® helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales. - Buffer Blog: Buffer is a social media scheduling app, but they have some awesome blog posts on how to engage your followers and get the most out of social media marketing. - Jeff Bullas’s Blog: Social Media Marketing Blogger, Strategist & Speaker, Forbes Top 50 Social Media Power Influencer 2013, Huffington Post Top 100 Business Twitter Accounts. - Heidi Cohen: Actionable Marketer shares practical advice on social media, marketing & life.
Writing a compelling pitch: 12 Types of Blog Posts to Drive More Traffic to Your Blog. Need more blog post ideas? Have you ever stared at your screen, unable to figure out what to write? Are you wondering what type of content will best engage your audience? In this article, I’ll share 12 types of blog posts that can help you kick blogger’s block to the curb and keep your readers coming back for more.
Why Create a Variety of Blogging Topics? You have writer’s block, so why am I giving you a list of types of posts instead of topics? I’m not giving you a list. Use a selection of tools to create valuable content for your audience. Choosing from a proven set of blog post types can actually free your creativity and allow you to deliver valuable, engaging content to your ideal reader or customer. When Batman needs to take out a threat to Gotham, he relies on a set number of bat-tools on his utility belt.
Take a look at the list below and add these arrows to your blogging quiver. #1: How-to’s and Tutorials The how-to is the most powerful of all the blogging archetypes. Think about it. How to Create and Promote Explainer Videos | Are how to videos part of your social marketing? Are you looking for tips to improve the creation and promotion of your videos? Explainer videos are a new trend in how to videos. They help your customers and promote your product or service. In this article, you’ll find out what explainer videos are and how to use them in your marketing. Why Explainer Videos? Video is one of the most powerful forms of social media content.
If you’re not sharing video, but your competitor is, then they have a persuasion tool you don’t. Explainer videos are exactly what they sound like. You can use explainer videos to introduce a new product, service or company, or even to clarify an exact problem and solution for people who need to see it to understand it. Convertable uses explainer videos to show people exactly how their service can solve lead prioritizing issues.
In this article, you’ll find five tips about explainer videos that will get you moving in the right direction. #1: Outline Your Explainer Video. 6 Tips to Create a Top-Notch Crowdfunding Video. Image credit: Shutterstock One major key to crowdfunding success is by creating a good video that sells your campaign to potential donors. In fact including a video will up your chances of success to 50 percent, according to Kickstarter. You don’t need to be the next Steven Spielberg or have a huge budget to create an amazing video. All you need is that electronic marvel in your hand that creates bathroom-mirror selfies and endless Facebook posts of the food you are eating.
With a good smartphone and a few tips, you can create a video that will help you raise money and get your startup dream off the ground. So turn stop asking Siri questions, ignore your incoming texts, pause your Candy Crush game and turn your smartphone camera to video. 1.Video and audio quality are important. Related: Use Crowdfunding to Gauge Interest for Your Idea For lighting, record your video in a well-lit room or outside to get the optimal results. 2. Related: Thinking of Crowdfunding?
3. 4. 5. 6. How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime. As social media is becoming more engrained in our everyday lives, it is becoming imperative for businesses to get on board. And Twitter is huge for companies, as it provides a place to share news, engage with loyal customers and attract new ones. But it isn't easy. While some opt for quick fixes, like buying followers (something I have never done), I don't see the point in these sketchy tactics. It may offer short-term spike, but it doesn't provide the kind of engagement that organic followers do.
When I joined the social media movement in March of 2009, I was just an observer for the first six months. Here are a few very simple ways to grow your following (along with the process of what I do on Twitter) that you could also implement on your other social channels. Related: Want to Gain Influence on Social Media? Return favors. Remain active. Widen your net. Make retweeting a habit. Related: A Guide to the Best Times to Post on Social Media (Infographic) Pay attention. Stay focused. Before You Launch a Crowdfunding Campaign, Do These 6 Things. Image credit: Shutterstock Launching a crowdfunding campaign will probably be some of the craziest days of your life.
You’ll either blow it out of the water and drown in all the attention or you’ll struggle to push towards your funding goal. Both scenarios are a wild ride. There are three essential stages in launching a successful campaign: pre-launch, actual launch and sustaining your launch. The most crucial part is by far your pre-launch stage, as it entails a lot of planning to reach your goal. If you want to seriously knock your goal out of the park, you should be aiming to become funded within your first day. For instance, in my Kickstarter campaign for Yes Man Watches, we reached our initial $15,000 goal within three days.
Related: Your Crowdfunding Cheat Sheet (Infographic) Through a friend sharing our website on Facebook, we were contacted by the biggest watch blog in the world. Create a landing page. Related: 3 Ways to Create More Engaging Website Landing Pages Mailchimp. Your Crowdfunding Campaign Is Doomed Without This. To be successful in rewards-based crowdfunding, effective use of social media is critical. Gaining financial support through social media is not as simple as posting a picture of your lunch on Facebook or retweeting the latest joke from Jimmy Kimmel. Successful crowdfunding through social media requires planning, dedication and determination. A few tips from your favorite crowdfunding expert also can’t hurt. The process of using social media for crowdfunding starts weeks before a crowdfunding campaign launches.
Having up-to-date profiles on the three major social media sites (Facebook, LinkedIn and Twitter) is imperative. Building followers before you launch is even more important. A typical rewards-based crowdfunding campaign lasts only 30 to 60 days, so it is too late to try to build a following on social media during the campaign. Related: Before You Launch a Crowdfunding Campaign, Do These 6 Things In the days before a campaign launch, successful crowdfunders do two things.
Twitter. Advice for Bloggers Starting Out in 2014. A few years ago I met one of the most well-known travel bloggers in the world. When I asked him what made him stand out, he told me, "Nothing, I was just the first to do it. " In analysing the growth patterns of sites like Mashable, Problogger, and KISSmetrics, I noticed the same recurring themes popping up again and again: start early, be persistent, post content frequently, and plan. But what if starting early isn't an option? What if you wanted to start travel blogging today - how would you generate millions of visits while being 10+ years late to the party? I want to clarify that it's definitely possible. . #1 Start ImmediatelyProcrastination is the downfall of many a beginner blogger. Years ago, starting a blog was a tedious process that involved having to learn to connect MySQL databases to PHP files, and knowing your technical SEO from your off-site SEO. . #2 Plan 80% of the results are driven by 20% of your effort.
Even with an immediate start, you must formulate a plan. How to Find Your Ideal Client on Social Media. Want Press Coverage for Your Startup? Master Your Media Pitch. 19 Effortless Ways to Write Amazing Headlines | Venture Harbour. 8 Winning Headline Strategies And The Psychology Behind Them.