Digital Gossips - Online Marketing Blog for Beginners. The recent change in Google algorithm has significantly hit many businesses of websites that moved down its search rankings from top to bottom creating a tall damage to their businesses.
The most vulnerable firms and companies are online publishers associations, content networking sites (demand media) and some news portal including CNN. This has resulted in a major chunk of employees laid off by some of these companies. Mahalo.com is one such company that laid off 10% of its workforce last week. Others joining the same list are Wisegeek.com, Ezinearticles.com, eHow, AnswerBag.com and Trails.com and Yahoo's (YHOO, Fortune 500) Associated. What I analyze is that the field of digital marketing based on Google is a highly risk business model. As said the stakes are high in Google-search engine game, its high time for SEO agencies to predict the changes and accordingly offer services to clients by setting right expectations.
SEO Prediction Checklist 2011. Google’s Panda Update Rolls-out To UK. By Marcus Tober As you’ve probably read somewhere recently (or maybe you were impacted by directly), Google released the “Panda Update” – labelled the “Farmer Update” Thursday February 24.
Thanks to our leading SEO analytics software, the Searchmetrics Suite, we were able to show which websites were both negatively and positively impacted by this update. Check-out the full post here. Google’s Panda Update now hit the UK However, as we quickly realized, the update was only released for Google.com. We’ve performed an analysis with millions of different keywords in the short -and longtail of the impact of this update.
The update is made every week and we can definitely confirm that the update has hit the UK – in a big way. eHow.com and co.uk lost more than 50% Surprisingly, ehow.co.uk and ehow.com has lost more than 50% in terms of visibility and the alarm bells are probably going off at Qype.co.uk which has lost a whopping 96%! Some interesting graphs (click to enlarge): Google Farmer Update: Quest for Quality - SEO-Blog - SISTRIX Toolbox. Google Farmer Update: Quest... The scandal that really was... Your only chance is to buy ... Panda-Update: first reflect... Google Panda on its way to ... During this week, Google announced a significant algorithm-update which aims to increase quality in Google’s search results.
Demand Media content is not on that list because Demand Media is not a content farm. This post is the first I have seen that actually includes information citing the impact on "content farms" after the algorithm changes. Good riddance! Hey, Kevin, Trails.com is on the list. Google's Farmer/Panda Update: Analysis of Winners vs. Losers.