Top Copywriting Books... Ever. UPDATE: I've looked through the 4 pages of replies to this thread, extracted the books mentioned, and listed them below. I know I've missed some, so please reply to the thread or pm me, and I'll update this list. Same goes if you don't think something should be there. I'd like to construct a weebly page with a ratings system on, so Warriors can let me know their rating of each book. That way we can come up with an "Ultimate List Of Copywriting Books" for this thread.
Remember - the idea here is to learn copywriting without spending hundreds (or thousands) on top level courses. Don't get me wrong. The idea here is to learn the basics (or maybe even everything you need to know) from some good ol' hard back books. A BIG thank-you to everyone who has (and continues to) comment on the thread! Here's the list so far. Okay, so here goes: "Scientific Advertising" Claude Hopkins "Tested Advertising" Caples (4th edition or earlier only) All-In-One: The Copywriting Swipe File. Here's a popular tip sheet from my own website to share: Tweak Away with These 20 Copywriting Tips & Tricks To help increase your sales, take a look at your copywriting and see if you can make improvements.
Often small improvements can result in a much better conversion rate. In short, as this quote from successful businessman David Ogilvy says, “If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.” So go over these tips and see where you can use better language: revise, tweak, edit and otherwise improve your sales efforts. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 21 Step Salesletter Formula. Salesletter Formula: 21 Effective Ways and Guides to a good Sales piece The Salesletter Formula can be a big help with your marketing plan, when you know exactly how to follow. This is an important tool to write a good salesletter, and video letters as well. Let me share some of these. Over the years , I’ve added a few points today to the Salesletter Formula, and I’d like to share this with you now.
I read an article by David Frey called the 12 step foolproof Salesletter formula, a few years ago. Many thanks go to David, a brilliant marketer from San Antonio, Texas, a credit for opening to me the effective Salesletter Formula. I kind of feel like I’m painting a mustache on the Mona Lisa by doing this, everybody asked how you write sales letters, and video sales letter so well. I’m working on a new book on the subject and would love all your feedback questions and comments. 21 part effective sales letter formula : 1. "Learn to Sell or Else..." Troy White-Copywriter-Marketing Campaigns-Lead Generation-Copywriting-Direct Response Marketing-Marketing Campaigns. Professional Business Writer, Web Content Writer, and Blogger - Jennifer Mattern. The Well-Fed Writer: Lucrative Commercial Freelance Writing - Land Lucrative Freelance Writing Jobs.
40 Questions You Need to Ask Every Copywriting Client. Three Tips For Finding Top-Shelf Clients. A student, who is an upcoming copywriter, recently asked where he could find clients willing to pay higher rates for his skills.
Having built a client base through networking on Internet forums geared towards start-up business owners, he now wanted to find opportunities that would allow for upward mobility within his craft. This is a common scenario, because local and especially start-up businesses are easy to find, and provide plenty of opportunities to practice your emerging copywriting skills. In a previous article, I talked about three tips for aspiring copywriters.
10 Great Copywriting Commandments To Live By. Persuasion Patterns. How’d this junk mail writer amass one of the largest modern art collections in America?
Working just 4 hours a day from his oak desk, he sold over a billion dollars worth of products in every conceivable market. These 8 Persuasion Patterns are keys to understanding how he did it. Persuasion Pattern #1: The Try-Before-You-Buy Proposition There’s nothing subtle about this since it’s the backbone of just about every ad Gene Schwartz wrote. “Prove it to yourself entirely at our risk.” The try-before-you-buy proposition or the risk-free-trial-offer works like a charm in home study course marketing today, just as it did for book advertising decades ago. Persuasion Pattern #2: The Power of Proof Mechanisms Admittedly, the claims in some of these ads seem completely outlandish.
Such giant claims must be married to a bedrock of proof, or else, they’re laughable. Outstanding Authority As A Proof Mechanism This text box is found in: “From Four Packs A Day To Zero In 4 Hours! Freelance Copywriter, London, UK.