Are Olympic Gold Medalists Struggling To Trademark Their Brands? Not only do Olympic athletes have to worry about bagging gold medals, they need to be first to trademark their own brands. According to Gawker, college student A.J. Rotunde shelled out $325 to trademark 'Flying Squirrel,' the name Gabby Douglas was dubbed during the 2012 London games. Though the U.S. Patent and Trademark office has yet to approve his application, the Fordham University business student plans to release all kinds of tagged merchandise hailing the 16-year-old prodigy once given the green light. But it seems Gabby isn't the only athlete caught up in copyright affairs.
TMZ reports that Ryan wants to use the word on various memorabilia including workout DVDs, gift cards, mugs, drinking glasses, trading cards, calendars, posters, swimsuits, swim caps, sports hats, and water bottles. But like much of today's lingo, "Jeah" has been used before. Just serves as a reminder that not everything Olympic winners touch means gold. Anger as events fall foul of Olympics copyright - Management. Tough sponsorship rules banning use of the ‘O’-word under fire as individuals and firms are warned off, reports Claire Smith ORGANISERS of the Hopetoun House Horse Trials thought they were on to a winner when they realised this year’s event on 28 and 29 July corresponded with the Olympic opening weekend.
A live link-up with the London Games will ensure visitors can keep up with what is happening down south while enjoying live equestrian and rural events in the heart of the Scottish countryside. However, organisers have now been told they will not be allowed to mention the “O” word in their advertising – making them the latest to fall victims of the Olympic copyright police. Camille Craig, Hopetoun’s marketing manager, said: “We have been extremely cautious when using the “O” word simply to avoid any risk of contravening guidelines. Martin Hunt, of Tartan Silk public relations, said the heavy- handed approach was a PR disaster: “This is a complete piece of nonsense. Even The Sex At The Olympics Is Sponsored. We've had plenty of stories about the insane lengths the Olympics goes to in order to block out any appearance of a non-sponsor brand, including taping over the brands of non-sponsors on bathroom fixtures and urinals.
And, apparently, the Olympics obsession with deleting all non-sponsorship brands extends almost to the point of contact when athletes decide to get down and dirty with each other. Every couple years, when the Olympics roll around, there are stories like this one, about the volume of sexual activity in the Olympic Village among the athletes. And, if we go by condom count, the volume keeps on growing: At the 2000 Olympics in Sydney, the Australian organizing committee distributed 45,000 free condoms in the village.
Eight years later in Beijing, 70,000 condoms—labeled with the phrase ‘Faster, Higher, Stronger’—were exhausted and 20,000 more were ordered. Olympics-Brand wars gather pace on streets of London. By Maria Golovnina LONDON, July 23 Tue Jul 24, 2012 3:39am IST LONDON, July 23 (Reuters) - In the shadow of London's gleaming Olympic venues, a quiet battle is under way over who gets to cash in on the Games. Olympic organisers have enforced strict rules to protect official trademarks, deploying about 250 uniformed "brand police" on the streets of the capital to ensure businesses do not piggyback off the world's biggest sporting event.
The rules are simple: no one outside a small band of official sponsors such as McDonalds or adidas is allowed to make a profit by creating an association with the Games. It is not the rules themselves that have irked some Londoners but their stringent enforcement and phrases such as "absurd" and "police state" - often used jokingly but with a shade of resentment - frequently crop up in conversation.
"It's mad. "It's quite scary, really. Some passers-by paused to look, bewildered. "The problem with Olympic advertising is that there is no ethics.
Nourriture, boissons, vêtements. Olympic brand police out in full force. LONDON — As almost everyone in the world must know by now, there may not be enough guards to provide security for the 2012 London Olympics because of a planning and hiring fiasco. Alas, there are no such concerns about the number of enforcement officers and lawyers charged with checking for violations of the Games’ oppressive brand protection regulations. The Orwellian-sounding Olympic Deliverance Committee has 280 Olympic brand enforcers authorized by the government fanning across Britain this week to ensure nobody uses the five hallowed rings for any purpose unless they have paid a fortune to Olympic organizers to do so.
The London Organizing Committee (LOCOG) has a second team of zealots doing similar work on behalf of the rich and powerful. Among the offences these sleuths are ferreting out under the Olympic Games Act (2006) are putting two of the words “games” “2012” “Twenty Twelve,” “gold,” “bronze” or “medal” in the same sentence. Similar issues arose at the Vancouver Olympics. Britain flooded with 'brand police' to protect sponsors - Home News - UK. Almost 300 enforcement officers will be seen across the country checking firms to ensure they are not staging "ambush marketing" or illegally associating themselves with the Games at the expense of official sponsors such as Adidas, McDonald's, Coca-Cola and BP.
The clampdown goes on while 3,500 soldiers on leave are brought in to bail out the security firm G4S which admitted it could not supply the numbers of security staff it had promised. Yesterday, the Culture Secretary, Jeremy Hunt, refused to rule out that even more soldiers may be called upon to help with security, but dismissed the issue as merely a "hitch". However, as well as the regular Army, the Olympic "brand army" will start its work with a vengeance today. Wearing purple caps and tops, the experts in trading and advertising working for the Olympic Delivery Authority (ODA) are heading the biggest brand protection operation staged in the UK. Some £1.4bn of the Games' £11.4bn budget comes from private sector sponsors. 1. 2. London businesses crushed by Branding police over Olympic logo.