Social Media to Develop Content Marketing Strategy. Social media's growing dominance compels marketers to abandon their old hard sell in favor of a content-driven marketing conversation that can facilitate meaningful brand relationships with customers and prospects.
In this challenging environment, content is a key tool to foster relationships, but publishing a blog, creating a Facebook fan page, or launching a Twitter feed is only the beginning of a strategic content marketing program. Content marketing differs from traditional methods that employ interruption techniques in the belief that delivering helpful, relevant information drives profitable consumer action. The idea of sharing content increasingly drives marketers to make proprietary intellectual assets available to influential audiences. 9 ways to build an easy, engaging content strategy - TNW Social Media. Technology and luxury: two industries that move at a fast pace, demanding constant innovation and high quality products.
Luxury was slow in embracing the digital world, but has come a long way in a sort time, allocating increasingly more resources in discovering new ways to integrate technology in all its facets. Today we see marketing campaigns using augmented reality, holographic fashion shows, tech related products like branded mobiles, and social media as key channel of communication with customers by many luxury brands. Luxury Interactive conference by WBR which took place last month in London focused on such existing successful case studies and sparked conversation around the future of luxury online. When social media goes to hell: 4 action plans. 5 Key Tips for a Successful Social Media Content Strategy. Frank Marquardt is director of Content Strategy at The Barbarian Group, a digital services and creation company with an almost radical devotion to Internet culture and nice red Swedish Fish™.
Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged.