Why You Need A Content Strategy And How You Can Create One. Creating useful, entertaining, and engaging content on a consistent basis isn’t easy.
It’s time consuming. It’s hard to come up with new ideas. What you think will be well-received falls flat. Many people publish content haphazardly. There’s little uniting one piece of content to the next. If you look around the web you’ll find too much content is crap. What many sites lack is a strategy for their content. Why You Need a Content Strategy A strategy is a plan to achieve a goal. Developing a content strategy will lead to: Better contentConsistency in your messageEfficient and intelligent reuse of contentBetter optimization for search engines and conversions A content strategy will help you focus on what’s important so you can produce better content and produce more content.
When you fail to have a strategy for your business you run the risk of wasting time, money, and effort on things that won’t help your business regardless of whether or not they succeed. What is a Content Strategy? Summary. 6 Steps For Successful Content Marketing. The Following is a guest post by John McTigue, the co-owner of Kuno Creative , a Certified HubSpot Partner agency based in Avon, OH.
You can read more from him on his blog or follow John on Twitter . How many blog posts or videos can you remember within the past 30 days? A handful? Out of the hundreds you probably read or viewed, most of them have either disappeared into the ether or you've tucked them away in a bookmarking site, never to read them again. How many tweets grab your attention? "...we actually resemble nothing so much as those legendary lab rats that endlessly pressed a lever to give themselves a little electrical jolt to the brain. So we're fighting this instinct we all have to just tap, tap, tap looking for visual or auditory stimulation. Figure out who you are trying to attract . What are your content marketing strategies and experiences? 5 Content Marketing Strategies For Small Business. Mashable's Leyl Master Black reviews the best ways to revamp your content marketing attack plan.
June 03, 2011 One of the most effective, low-cost ways to drive traffic and build awareness for your business is through content marketing: creating and distributing relevant content to attract, acquire, and engage your target audience. Content marketing can run the gamut from publishing status updates and photos on Facebook Pages and Twitter, to writing compelling blog posts and posting videos on YouTube. Popular types of content you can start with include how-to articles and videos, Q&As, behind-the-scenes looks at your business, photos and videos showcasing your work and first-hand accounts of your staff participating in local or industry events.
While many businesses have already tried content marketing, not all have been successful at getting their content found, consumed and shared. 1. Another helpful trick is to repurpose content. How to do content strategy. How to Create a Web Content Strategy For Your Company. These days, it's no longer enough to have an inviting storefront and amazing products on your shelves, whether physical or digital.
Fueled by social media, with which even the search engines scrambling to keep up, the Web is now happening in real time. How can a small company stay competitive? One critical component of the answer to that question is something that most businesses have never had to consider doing in the past: become a publisher. Your Site Needs a Blog Having somebody design and build your website is only half the battle. When you first start out, your company blog should be set up as a subdirectory (www.company.com/blog) rather than a subdomain (blog.company.com). From a design standpoint, the blog should be visually consistent with the rest of your site, at least as far as the header and navigation are concerned. While you're at it, it's worth considering moving the rest of your site onto the CMS as well to make updating that content easier. Not a Writer? Campaign Monitor.