How To Improve Your CTA (Call To Action) A Call To Action, or CTA, is the link or other function on a web page that drives your visitors to perform your desired action.
Desired actions can range from navigating to another page through to making a purchase or signing up for a newsletter. The more effective your CTA, the better your conversion rate will be, the more sales or referrals you will generate, and the better your profit levels will become. Avoid Generic Text Links You should determine the most accurate and beneficial CTA for each individual page.
Using a generic CTA that is the same on every page will not give you the best results in most circumstances. Provide The CTA Your Visitors Expect Consider the people that most often visit a page. Use Specific Content Throw out the generic text links. Use Buttons Rather Than Text Links Graphical buttons have proven to be more effective than static text links. Using An Effective CTA Button Always ensure that content is relevant, especially your CTA.
Why are Digital Story-Tellers Still Thinking in Terms of Paper? I was discussing infographics with Joe Chernov at Eloqua for an upcoming post he was working on and wanted to bring that conversation here.
What makes a good infographic? A good infographic starts with a good "why" question. Even if you're trying to prove a theory, it's important to keep an open mind to the data you find. And please do keep in mind where you're going with the answer. Looking into an issue credibly means using data sets and information from reliable sources and expressing the resulting point of view in a compelling visual story that carries the meaning to its intended audience. The aim should be to make the complex easy to access and digest, and answer a question -- not just throw a bunch of random numbers on a graphic.
Because in that case, what you have is the cousin of a bad PowerPoint deck. There is also another kid of opportunity digital storytellers are missing when they're still thinking in terms of paper. Content Is King: Building an Editorial Strategy to Drive Social Commerce. Alisa Leonard | May 24, 2011 | 6 Comments inShare444 When developing a content marketing strategy, consider the five P's framework: prep, program, produce, publish, and propagate.
Marketers are all abuzz about content marketing. Indeed, it seems to be the hottest marketing topic right now, and everyone is taking a serious look at how to evolve digital programs to align to a content-centric approach. In many aspects, this renewed focus on content is an extension of the social media marketing evolution, and the recognition that in order to succeed in a real-time, always-on social web, content - as it always has been for search - is king.
Blogs.imediaconnection. Content strategy isn't just about audits or aligning with information architecture.
Directly supporting copywriters is a primary goal of content strategy as well. It falls to content analysts to distill insights and create an appropriate plan (based on business objectives, user needs, etc) - a plan that gives your copywriter enough to succeed. Without content strategy, you create an unjustified delay; your copywriter is forced to research, analyze and strategize before they even start crafting the language that will entice your customers to convert.
It's unfair to your copywriter and is poor stewardship of your client's resources. After all, content strategy at the start of a project makes the creative process run faster and more efficiently, thus saving money for your client. Here are 7 ways your content strategy department can save time and money by effectively preparing copywriters. Blogging by Numbers: How to Create Headlines That Get Retweeted. There is an art and science to getting blog posts to travel like wildfire.
This post will look at both, based on number crunching with 281 posts, 39,000+ comments, and almost 2,000,000 click-throughs via my Twitter profile and Facebook fan page in the last six months. Here’s what I’ve found to work well… The Art In this context, more than anything else, the “art” is coming up with good headlines. I presented the above slide to a Fortune 100 company that wanted to encourage employees to blog. Just invite a few friends to dinner, look at the graphic, and follow the instructions. Into trapeze or German techno? “How German Techno Can Make You a Better Agile Programmer” “5 Principles of Flying Trapeze for Better Hiring Decisions” See how that works?
Once you’ve had a bit of practice, it’s oftentimes easier — and more scalable — to imitate what works elsewhere. The Science The “science” is borrowing headlines or testing them. 9 Proven Headline Formulas That Sell Like Crazy.