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You Need a Blog Strategy

http://www.problogger.net/archives/2008/12/10/you-need-a-blog-strategy/ Do you have a Blog Strategy ? In this guest post Josh Klein shares some suggestions on how to blog strategically. I recently started an article series on how to write a blog worth caring about . The first lesson – and the thing too many people skip – is creating a blog strategy. That’s our topic for today. Gone are the days when launching a blog was enough; the web is too crowded.
This guest post is by Rhys Wynne of the Winwar Media Blog . Last month, Google launched its new Google Reading Level feature. What this does is algorithmically work out the reading level of the search results, to help users more easily decide which search results to click on. How is it worked out? Like everything with Google, I’m not entirely sure how Reading Level is calculated. I do know that teachers were paid to grade web pages , and an algorithm was worked out using that data. http://www.problogger.net/archives/2011/02/01/use-google-reading-level-to-improve-your-blog-message/

Use Google Reading Level to Improve Your Blog Message

http://www.contentmarketinginstitute.com/2011/06/wordpress-plugins-for-content-marketers/

22 Wordpress Plugins for Content Marketers

As WordPress continues to dominate the blogging world, I thought it would be helpful to share with you my favorite WordPress plugins for content marketers – plugins that will extend the functionality of your website or blog and expand the reach of your online content. The one thing I love about WordPress is also the thing that can wreck a site. WordPress gives you the ability to add new widgets, features and functionality with ease, but you need to be careful not to clutter your site with things that are “nifty,” but not necessarily valuable .

Why I Leave Your Blog after Three Seconds

http://www.problogger.net/archives/2010/10/05/three-problems-that-make-me-leave-your-blog-in-three-seconds/ Despite racking your brains for amazing titles, composing literary marvels to dazzle your readers, and spending hours on your blog’s design, you still lost me. In this post I’m going to show you three serious problems that’ll make me leave your blog in three seconds (or less). Be very careful to fix these if they’re present on your site. It’s true that one loyal reader (or customer) is worth more than thousands of one-time visitors.
Ever wonder why some blogs succeed and others fail? One reason your blog isn’t reaching its potential is because you're talking in the wrong direction. The content is great, the theme is lovely, and the SEO is fine but... you haven’t zeroed in on who reads your blog. http://socialmediatoday.com/ivanwalsh/249057/7-ways-define-your-blogs-target-readers

7 Ways To Define Your Blog's Target Readers

http://www.contentmarketinginstitute.com/2011/07/content-leverage/

23 Ways to Leverage a Blog Post for Content Marketing Success

Author: Tom Pisello Tom Pisello, the ROI guy, has built his 25-year career helping companies to get more business value from their IT and business investments. Tom’s latest endeavor, Alinean (a CMI benefactor), was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. You can read Tom's blog , see related research and best practices or follow him on Twitter @tpisello . Get daily articles and news delivered to your email inbox and get CMI's exclusive ebook FREE . Ultimate Ebook 100 Content Marketing Examples.