social shares and social signals is becoming the new seo • content that gets shared and linked to your Google credentials (aka) Author Rank is "credited" so as to enhance your social influence • the more social signals + shares your conent marketing mix generates • the better your social influence and ranking in Google Dec 21
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The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, but in reality, the concept has been around since the first newsletters came rolling off the presses. And if there’s one single reason why companies around the world continue to incorporate “content marketing strategies” into their yearly plans – it’s because it has been working for hundreds, if not thousands of years ! Let’s go over a short recap as to why content marketing is a good marketing strategy to employ for today’s online audience:
Content has continuously been a main factor in ranking authoritative websites, but recently content marketing has gained the attention it deserves in businesses committed to creating quality content. In the past couple of years, content marketing has become a commanding way for companies to build long-term relationships with customers while generating more traffic and leads to their sites at the same time. Google has made it clear that their long-term vision is to reward high quality and helpful websites in the SERP’s.