The Future of Media: Storify and the Curatorial Instinct. The Curation Economy And The Three Cs Of Information Commerce. Several years ago I had the privilege of working with Steve Rosenbaum, author of Curation Nation.
Back then Steve was already vested in the future of online curation and his grande conquête was playing out with Magnify.net, a realtime video curation network. At the time, he was also a staple at some of the tech industry's most renown conferences sharing his vision for social, video, and curated content. As Steve was completing his new book, he asked if I would write the foreword.
At the time I was finalizing the new version of Engage! And as a result, I couldn't make his deadline. I share this digital foreword with you here… The Age of Curation: Video Q&As with Ian Katz, Matt Williams and Steve Rosenbaum at SXSW 2011. SXSW is a massive gathering of the world’s content creators, the folks who craft and market the media we consume on and offline each day.
But with all this content, someone has to sort the wheat from the chaff. Content Curation, Content Marketing, Content Strategy. Our lives are digital curation tools. As our lives become increasingly digital curation tools can provide a good way to document our activities, capturing a snapshot of key events and moments.
For example, the South by South West Interactive conference that took place in Austin, Texas attracted a lot of people, sharing lots of ideas, conversations, product launches, and more. Take at look at MobyNow’s real-time aggregation of all the social media at SXSW and you’ll see what I mean, the masses of tweets, photos, etc. And that’s what aggregation is good at — finding everything that’s relevant or related is easy. But aggregation isn’t that great at documenting a unique experience of an event such as SXSW in digital form. That’s where curation steps in, it can make sense of a mass of information in a useable format. Curation can help to create a specific snapshot.
For example: In the future, kids might ask “What did grandpa do at SXSW in 2011?” But this form of aggregation, like all aggregation, can only go so far. Is Curation The Future of The Social Web?Scoop. Last Monday Scoop.it was invited by pariSoma to partake in a panel discussing: “is curation the future of the Social Web?”
With Burt Herman from Storify and Chris McCann from StartupDigest, Guillaume Decugis our CEO, discussed the new social behavior that curation represents online. The debate was moderated by Ben Parr, Mashable’s editor-at-large. The first question from Ben Parr was legitimate. ”What’s the hell is curation?” Of course, we feel that curation has become quite a hot topic in recent months, especially with amount of information on almost any particular topic seems to keep growing exponentially.
The debate around the need of filters, and how to be sure to find the “right” information theorized by authors such as Clay Shirky or Eli Pariser collide with the need to know what you share with who to make the web social again according to social media specialist such as Brian Solis. Humanization and democratization are coming together. Curation – Is There an Alchemy? – MyTweetMag Blog. When Data Disappears.
Understanding social media curators. Why Content Curation Should Be at the Heart of Every Social Experience. Vincent Teo | July 27, 2011 | 2 Comments | inShare0 Consider these two ways that content curation can facilitate brands to engage with consumers.
Web 2.0 ushered in a new world of social media and web applications that facilitate participatory information sharing and collaboration. What followed was a myriad of web-based tools, applications, and platforms, most famously Facebook and Twitter, that allowed people to easily update, share, and access news and information in real time. The connections within our social graph allow both brands and consumers the opportunity to leverage on the relationships between individuals to offer a richer online experience. The access to so much information almost instantaneously has led to information overload; most of the time, users are unable to ascertain validity and more often than not, there is a severe lack of both relevance and a personal context.
There is simply too much to read. In other words, the social web has become messy and hard to navigate. Content Curation, Social Business and Beyond. Content Curation – Growing Up and Coming of Age. The impetus to this blog post (developed via curation and creation), was my fascination when I came across the following story that broke in the middle of May: ”Man tracks stolen laptop hundreds of miles away, calls thief”. – A very real example of what is going on in the content curation space today.
@seanpower (Sean Power), an Ottawa, Canada native living in New York, was on a visit to Canada (without his laptop), when he discovered, through his Prey software, that his laptop was in the hands’ of a stranger back in New York. Immediately, the tweeting began. As the story evolved, Sean Power managed to follow his travelling laptop as a victim, as a private person, with an alias, eventually identifying the person who had stolen it and moving a potential criminal case to its conclusion and positive solution – all through communication via social media and with the help of various different stakeholders.
Something is happening. Capitalizing On Curation: Why The New Curators Are Beating The Old. Barring the invention of a "time turner" like the one Hermione Granger sported in 3rd Harry Potter novel, most of us will never have enough time to consume the information we might otherwise want to absorb.
There's simply too much info and too few waking hours. Enter the notion of curation, a relatively new term that is not unlike the editor of old, a trusted person or organization that filters information and aggregates it in an organized fashion for others to enjoy. According to Steve Rosenbaum, author of Curation Nation, "curation is the new way of organizing the web going forward. " And no doubt he's right. Curious about why new curators like Thrillist and PSFK were thriving while the traditional publishing world floundered, I spent some time with their respective founders, Ben Lerer and Piers Fawkes.
Thrillist, for the uninitiated, started in 2005 with a newsletter to 600 New Yorkers and is now in 18 markets with 2.5 million subscribers. Guest Post: Three Reasons Why Curation Is Not A Fad. Posted by Tom Foremski - May 27, 2011 Oliver Starr is the Chief Evangelist for Pearltrees.
Prior to this he was the first employee at TechCrunch. He has also held numerous executive positions in technology companies and has founded and successfully exited two startups of his own. You can follow him @owstarr on twitter. By Oliver Starr. Thoughts on working and learning in a networked environment. 3 Reasons Curation is Here to Stay. Perhaps you won't believe me since it's my job to spread the gospel of curation as the Chief Evangelist of Pearltrees, but I think curation is here to stay.
These are the reasons why I believe this is the case. This year there has been a tremendous amount of buzz in Silicon Valley about curation. Magnify.net CEO Steven Rosenbaum recently published a book, Curation Nation that has sparked a tremendous amount of conversation on the topic. Likewise a post by Brian Solis has been retweeted thousands of times. My company, Pearltrees has just surpassed 100,000 curators and 10 million page views a month, and in the past two years nearly a dozen companies that incorporate digital curation into their models have launched. Shel Holtz on content curation. Distributing Value: Why Content Curation Is King. When Microsoft’s Bill Gates wrote his essay containing the phrase “content is king,” a snowball of reality began rolling down this digital mountain we all reside upon.
It is true, content of all kinds is still king, and will always be, but the ways in which audiences consume it, this is what communicators need to understand – this is the so called “leading edge” of digital speak. I know, volumes have been written about this subject, in case the reader is condescendingly chuckling. But, what about those reading this from “out there” who are not Brian Solis? Who are not social media mavens and life coaches with 20 billion twitter followers? Maybe you need to know about next-gen marketing strategies? On curation and vision - UtestMe. (Starting from Carmen Nobel, HBS , via @johnsonwhitney ) “Business curation”… I like the idea.
I also think it’s impossible to use “curation” as an out-of-the-box solution that should “just work”, no matter the industry or company’s strategy. Is Content Curation the New Community Builder? Content curation has drawn my interest.
I was at a tech conference last week and saw a couple of pretty cool applications for curating content. Content Curation: The new communications responsibility. Is Content Curation Just Reinventing the Wheel? Data Visualization in Motion. How Design Can Make Sense of Data Overload. The 5 types of stories that make good Storifys. While covering Occupy Wall Street, many news sites have used Storify to capture on-the-ground reports from journalists and protesters. Storify, they say, gives them a way to help their audience make sense of the stream of information flowing out of social networks. The social news curation tool also helped news sites thwart last week’s media blackout. Storify CEO and Co-founder Burt Herman said there’s been a surge in the number of people using Storify to capture the protests. But he’s also seen news sites use it in interesting ways for a variety of other stories.
I talked with Herman and journalists at Mother Jones, The Washington Post, Daily Beast and elsewhere to learn what stories it captures best. Social movements Several news sites have used Storify to enhance their coverage of Occupy Wall Street and the Arab Spring. About two-thirds of the Storifys that Mother Jones has created have been about Occupy Wall Street. Breaking news Internet humor, memes. The Future of Social Media: 38 Experts Share Their Predictions For 2012. What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future. I predict that 2012 will be the year that marketers begin to look beyond the buzzword that is “social media” and focus on what truly matters – building engaging communities. Social Media Curation. The Internet Is Full. What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing.
Today content curation is "sold", promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so? Is it really true that by aggregating many content sources and picking and republishing those news and stories that you deem great is really going to benefit you and your readers in the long run?
Is the road to easy and effortless publishing via curation tools a true value creation business strategy, or just a risky fad? How can one tell? Photo credit: theprint Let me clarify a few key points: 1. 2. 3. 4. Creation and Curation. Managing Information Overload « Hans de Zwart: Technology as a Solution… Julie Wedgwood introduced her talk session titled “Managing Information Overload” by speaking about how much information comes our way every single day and how that could impact the way we introduce social networking into our (learning) business.
The trap of social media noise. If we put a number on it, people will try to make the number go up. Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their product... and social media looks like the ideal soapbox, a free opportunity to shout to the masses. But first, we're told to make that number go up.