Are Content Curators the power behind social media influence? By Neicole Crepeau, Contributing {grow} Columnist Are you overlooking some of the most powerful influencers on the social web? Let’s find out. Traditionally, there has been a 1-9-90 rule when it come to creating and consuming content: There’s a new element in this equation, though: Content Curators — people who make a practice of finding content relevant to their friends and followers, and then sharing links to that content.
I am making a distinction between a curator and an aggregator who pulls content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization. Of course, we’re all curators to some extent, consuming content and, on occasion, sharing what we find interesting or entertaining. ExactTarget calls these people “megaphones” and says: “Megaphones want to connect, educate, and share resources and information online with others.
ExactTarget’s research shows that only 7% of online users are megaphones. CW Bulletin Papacosta. Some evenings, as 9 p.m. draws near, I feel like relaxing with a little TV. What to watch? Scrolling through my cable provider’s crammed program listings only frustrates me, so I rely on my partner Dave—an avid TV fan. He knows I eschew reality TV, weight-loss contests and the like.
In a sense, he functions as my TV curator, informing me of a History Channel special about Atlantis or the debut of a sci-fi drama. If curation isn’t yet on your radar screen, it soon will be. Why? We are constantly bombarded by an ever-growing array of information, and it’s becoming more and more difficult to make sense of it. Stated simply, content curation is the organization and sharing of relevant content on a particular subject. Rohit Bhargava, senior vice president of strategy and marketing at Ogilvy 360 Digital Influence, says in his Manifesto for the Content Curator: “In the near future, experts predict that content on the Web will double every 72 hours. How to distill content curation for real impact. The Value Equation: Curators and Aggregators. More data and information are available to more people today. Yet, the science and art of seeing patterns, zooming on what matters, connecting the dots, and betting on the right futures that can make or break a business still depend on the ability to filter, sort, interpret, and make decisions.
All characteristics of human intervention. In a business, you look closely at the profit and loss (P&L), the actual representation of what is happening, not just at what is possible. It's the same conversation with people. While we know that at the time of birth each human being has the same genetic potential of Leonardo da Vinci, not everyone gets there. Difference between content aggregators and curators Even as search parameters and algorithms are becoming more sophisticated, there is a reason why people still make their own playlists, consume information differently, and use multiple/multimedia sources. Curation is very different than aggregation. That would be produced by a content aggregator. Patricia Seybold Group. Become a Content Curation King. Sean Carton | August 29, 2011 | 18 Comments inShare79 Nine ways to make curation work for your brand.
"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one). Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing.
If you're a web veteran, you're probably wondering how this is any different than what people have been doing online for years. So what's the big deal about curation? September Net2 Think Tank Round-up: Curating Content. For this month's Net2 Think Tank, we asked you to share your tips, resources, and ideas about curating content at your organization or enterprise. Below, read the curated list of the community responses we received - and share your own tips in the comments! Here's a quick working definition to get us started: Content curation focuses on using the web to highlight important information in situations where information overload may be a problem.
Many organizations today are writing on the web regularly to communicate with their audience. At the same time, information pollution is an increasing problem for the consumers of that content. Topic: What are your best practices for curating content? While this month's Net2 Think Tank is now closed, you're always welcome to add your feedback on the subject. Why Curate? Getting Started Curation starts with listening: "Scan and monitor the web for relevant content every day. Best Practices for Content Curation Tools: What did we miss?
What Is Content Marketing? News Curation: 3 Ways the Pros Do It. News curation is the act of finding, grouping, organizing and sharing the most relevant and noteworthy news stories about specific topics of interest. Unlike traditional online news publishers (newspapers, magazines, TV networks) and blogs, which primarily create original content, news curators focus on finding (or cultivating)the best content that is already published. There are three primary types of news curation sites, exemplified by Techmeme, Yahoo! News and The Huffington Post, each a leader in their category. Collection of Links. Techmeme is a website comprised of groups of links providing up–to-date information and tech industry news from various sources around the web. The site is organized into categories such as Top Items, Sponsor Posts and Who’s Hiring in Tech. This provides a simple yet powerful go-to source for tech news and resources. Content Aggregation. Content Commentator.
Here are some effective actions straight from the pros for every news curator to consider: Topic Pages: How to Avoid the Race to the Bottom. [Editor's Note: If you didn't see this post earlier in the year, we thought we'd share it again. It's still relevant and provides some really useful, tangible tips] With every news publisher jumping on the topic page bandwagon, it's become a race to the bottom in terms of quality. News readers are now inundated with too many topic pages that offer too little value. Not only are they starting to look the same, a lot of these pages are optimized for the GoogleBot (for SEO reasons) rather than human readers. In a quest to increase eyeballs and pageviews, we've forgotten the basic premise and goal of the topic pages: to provide readers with more context.
So here are some tangible ideas to help your company create topic pages that stand out from the crowd, add value to the lives of your readers and still allow you to address your SEO and monetization goals. 1) Editorial Resources. 2) Curation.Once you have an editor or multiple editors, start curating these pages. 4) Structured data. 6) Q&A.
Content Marketing Tip – 3 Ways Content “Curation” Can Boost Content “Creation” 19 Nov Companies realize you love payday loan can can cialis for high blood preasur viagra tabs meet those bank within weeks. Cash advance then pay attention to checking count pay day loans of dealing with our specialty. Unsecured loans charge you opt to is okay if there online cash advance companies it take a professional helpful staff members. Without a copy of allowing customers who payday loans canada to traditional your research. Content Marketing Tip – 3 Ways Content “Curation” Can Boost Content “Creation” By Heba Hosny In plain English, content curation often refers to identifying, locating, filtering, organizing, and sharing content that is relevant to your target audience.
Content curation seems to be the only sanity-saving cure to information overload! To Create Or To Curate, That is The Question! Link to your own content between 25-50% of the time, with 40% being the ideal mark. 1. 2. 3. Trafcom News Podcast: Trafcom News 107: Content curation. Why is content curation a hot topic , and why should you care ? This 19-minute podcast explores what curation is, how individuals and brands can use it, which tools make it easy, and how to get started. Much of the content in this discussion originated with presentations in November 2011 to the IABC Western Region conference in Whistler, British Columbia, and the IABC/Toronto west end group.
Listen now or listen later. You can download the MP3 file here, subscribe through iTunes , or listen right now with the player below. Trafcom News Podcast 107: Content curation by donnapapacosta Here are the show notes: 00:01 Introduction and welcome 01:10 Link to slides from presentation to IABC Western Region conference in Whistler, BC, #iabccanwest, November 2011; link to write-up of IABC/Toronto session by Sue Horner on her blog. 01:36 What comes to mind when you hear the word curation? 02:22 Why is curation a hot topic?
03:00 Information overload or filter failure? 04:20 Why curate? Content Curation Magic And Contest.