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Marketing Blogs - Power 150 - Advertising Age
Adverblog - interactive marketing and other great advertising ideas
The New York Times has a great article by Sam Anderson about “ Angry Bird, Farmville and other hyperaddictive Stupid Games “. It’s a great reading about the history and psychology of the games we love to hate. But the article also has an unexpected interactive twist: a little game on the top of the page that allows you to destroy all the advertising on the screen.Interactive Marketing Trends
Safe adventure, investment marketing, risk marketing, measureable innovation. Call it what you will but the more I talk to agencies and clients the more I am convinced that to survive, the first/only rule we reallly need to adhere to is McKinsey's 80/20. Spend 80% on stuff you know works and 20% on measurable innovation.
Creative Profiles The director on KIA's cameo on Eastbound and Down , K-Swiss' fictional, and real, Mother F-in CEOs and what's next on his Mother F-in plate.
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