The Golden Triad of Search Marketing - And How To Leverage It For Massive Success! John Doerr of KPCB calls it “SoLoMo“. Others call it by different names. I see it as the holy grail of our digital marketing future. I’m talking about Social – Local – Mobile SEO/search marketing… the exciting golden triangle of unification and synergy created by billions of people armed with mobile computing devices who are seeking and finding instant gratification, wherever they are and wherever they go. The business case for this evolution is clear. The writing is on the wall. And unless you, as a business owner, adapt quickly to this change, you’ll be leaving money on the table! Mobile SEO that is focused locally and integrated socially will drive relevant, quality traffic that converts far better than any other option – and the volume of this traffic is set to grow exponentially in coming years.
Mobile Search Is Not About Technology Mobile Internet devices have crossed 10 billion in 2010, with over 5 billion cellphones in use, 1.08 billion of them smartphones. This isn’t something new. How to Automate Your Social Activities. Are you looking to simplify management of your social activities? If so, then Ifttt is for you. Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about. Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise. With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. Ifttt lets us common people work with scary Internet codes like APIs without ever knowing it. So for example, you might set an RSS feed of local news to trigger an event any time your hometown is mentioned.
Each recipe can be searched, shared and used by anyone on Ifttt. Personally, I believe Ifttt is incredibly useful if you use it right. Here are some examples of how Ifttt does do the drudgework for you and saves you time and energy. Share Everywhere If you manage multiple social media accounts, you’ll appreciate the ease of linking them together. Manage Social Media. Mind Mapping - Create Mind Maps online with MindMeister. Google Analytics Blog: What’s happening on your site right now? The web is getting faster, and not just the speed of the pages, but also the speed of change.
Before, it was fine to build a website and modify it only when new products were launched. All of us avid Analytics users know that’s just not good enough. We need to be constantly on the lookout for problems and opportunities. Currently, Google Analytics does a great job analyzing past performance. Today we’re very excited to bring real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens. Measuring social media impact One way that I like to use these reports is to measure the immediate impact of social media. For example, last week we posted about the latest episode of Web Analytics TV and also tweeted about the post. Campaign measurement Another way I’m using Real-Time is to make sure campaign tracking is correctly implemented before launching a campaign. ProjName_FBCover_inst.gif (1004×419) TweetFeel Twitter Sentiment - Twitter Search with Feelings about anything popular.
The Marketer’s Guide to Tumblr. Unless you’ve been sleeping under a rock for the last year, you more than likely have heard about the micro-blogging platform called Tumblr. The reason you’ve heard of it is simply because of its staggering rise to stardom. By November 2011, Tumblr had grown by 900% in less than a year…passing up its competitor WordPress. If you haven’t by now, you need to be looking at how to effectively add Tumblr to your marketing efforts. This guide will show you where to start, how to grow your efforts and even how to monetize your Tumblr. Let’s get started. Creating A Strategic Plan For Tumblr If you are a marketer, then it’s probably second nature for you to sit down with your team to create a marketing plan for any new venture like Tumblr.
If not, then here are a few questions you need to ask yourself: Why do you want to create a Tumblr blog? Creating A Great Tumblr Name After the marketing plan, your next step is to create a great Tumblr presence by coming up with a great name. Coca-Cola The TODAY Show. Twitter Sentiment - A Sentiment Analysis Tool. What Makes Someone Leave A Website? The Infographic. Real Time Search - Social Mention.