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Brands and businesses are looking for ways to leverage Facebook’s recently unveiled Questions tool in ways that differ from what they’re already doing on Q&A sites such as Quora , Yahoo Answers and LocalMind. The feature, which Facebook rolled out to all users March 24, functions as a recommendation engine. It also presents a major opportunity for businesses to conduct market research and crowdsource in a far more elegant way than was previously possible, according to Ben Grossman, communication strategist for marketing agency Oxford Communications.
