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Should people be allowed to leave anonymous comments in online communities and forums? It’s a question that has been debated many times and people have different perspectives on it. Some say that “No, if people don’t say who they are then its easy for discussions to get out of hand”, whereas others say “Yes, if you want people to be honest you need to allow them to be anonymous”.
This post is part of an ongoing series about developing an online community strategy . As a reminder, all posts will be tagged #ocb2b In my last post, “ The Strategy Team & Goal Definition ” I discussed the importance of identifying internal stakeholders for a community, getting the stakeholders engaged, and the process of defining initial goals for the online community strategy. In this post, I will discuss the crucial role of member research in creating a successful community strategy.
Not all members of your online community are created equal . Some are more popular than others, some contribute more often than others, and some are just more influential than others. These influencers are of huge importance to your online community – and they’re also a little dangerous . You need to keep them onside, but you also need to be seen to treat them the same as everyone else. So how do you react when an influential member starts posting offensive, argumentative or abusive content? Remember your community guidelines