Case study. My CMO 2.0 Conversation with Marty St.
George, CMO at JetBlue was truly enjoyable — especially since I am intimately familiar with the service they provide and biased in that I am a big fan of the company. JetBlue managed to turn what has essentially been a commoditized service by other airlines into a brand that is far from a commodity. Comcast: Twitter Has Changed The Culture Of Our Company. Today at the Web 2.0 Summit in San Francisco, Comcast CEO Brian Roberts spoke on stage with Federated Media’s John Battelle.
For the first part of the discussion, they talked about the usual stuff: the state of the industry, competition, and the like. The answers were pretty PR-friendly, as you’d expect. But a bit of a surprise came with Battelle asked about the role Twitter is playing with the company. “It has changed the culture of our company,” Roberts said. 10 Social Media lessons - Barack Obama election campaign.