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Case study
My CMO 2.0 Conversation with Marty St. George, CMO at JetBlue was truly enjoyable — especially since I am intimately familiar with the service they provide and biased in that I am a big fan of the company. JetBlue managed to turn what has essentially been a commoditized service by other airlines into a brand that is far from a commodity.Comcast: Twitter Has Changed The Culture Of Our Company
MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009.
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