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I previously worked for a start-up called, Passenger , where I was as a Community Manager for brands like Nike, JcPenney, and ABC. While at Passenger I posted to the company blog about the role of a Community Manager. Though the post remains mostly relevant, it does read much like an advertisement (ironic since at the time I clearly remember trying to ensure that it didn’t feel like an ad, but instead embraced the voice of the company, just as any Community Manager would do.) I’ve included my post below, and have amended it slightly to reflect my current views, noted in purple . Please note, that this was written while working for Passenger, not Yahoo!
As I am learning the art of community management (it’s not the kind of thing you can learn in the classroom, so it’s a bit of a baptism by fire), I am trying to crystallize what community management means to me. Working with different clients from different industries and at different stages in development, I hope to bring you a more complete view. On the one hand, community management is easy to define, because the end result is always to build a strong(er) community via a) community growth, b) increase in engagement and c) the betterment of the user / community member experience.
Following on from the great post over at Headstream from Chief Digital Officer - Steve Sponder about brands need to adopt different mindsets, models, approaches and strategies. To help brands adapt to this change, myself and the team at Headstream have been working closely with Steve FivebyFive (Headstream is an agency of FivebyFive) to develop a Social Media Strategic Framework . This framework will enable brands to strategically navigate through, as opposed to just blindly rolling out the latest, must-have tactics. Our Social Media Strategic Framework (SMSF) sets out a number of key areas for organsiations to consider: 1) Social Media Strategy - As organisations start to understand the far reaching implications of social media they quickly appreciate the need to define a social media strategy that mutually supports other strategies within the organisation.
E-r?putation & r?seaux sociaux : pourquoi est-il indispensable de pratiquer une strat?gie social-m?dia one-to-one ? | E-r?putation et r?seaux sociaux - Conseil en Community ManagementÊtre présent sur les réseaux sociaux, déterminer et communiquer vers votre cible (Catégorie socioprofessionnelle, âge, sexe, localité géographique) est un élément déterminant pour la réussite de votre action sur les réseaux sociaux. Une cible correctement choisie permet d’améliorer naturellement le ROI (Retour sur investissement) de votre campagne. Cependant, à l’intérieur des catégories que vous allez cibler, il existe différents types d’utilisateurs du web 2.0.
Les semaines se suivent et se ressemblent : pas une conversation sans que l’on me parle du ROI des médias sociaux.