This single decision wound up costing the company significant revenue and over the course of several months sent its customer growth into decline. We were totally unprepared for the magnitude of what happened. In the end, we managed to repair the damage, but only after losing a lot of time and at significant opportunity cost.
Lessons Learned: The cardinal sin of community management
Social Media Time Management: 9 Guiding Principles | Brand Eleva
Additionally, a 404 Not Found error was encountered while trying to use an ErrorDocument to handle the request. The requested URL /2009/10/social-media-time-management-9-guiding-principles/ was not found on this server.
