The Duke MBA—Daytime. Be Consequential Be a leader who demonstrates competence, character, and purpose—a thinker and a doer who can maneuver the complexities of interdependent issues.
Aspire to possess the technical acumen, personal attributes, and moral compass to both "get along" and "get it right. " Because the world needs MBAs who navigate toward a collective good for ALL stakeholders—others, the organization, the community, and the world. If this sounds like the kind of leader you want to be, then The Duke MBA—Daytime is the program for you. Application Deadlines. Marketing Major - Marketing Department. Overview The marketing management major is designed to build deep competency in the art and science of: (1) choosing which customers to serve, and (2) getting, keeping and growing them through delivering superior customer value.
Marketing majors will gain a proficiency in the latest methods and concepts for understanding customer behavior and for devising effective marketing strategies. Marketing majors choose courses to prepare themselves for careers in corporate or not-for-profit management, or in marketing fields that range from product management, advertising, and sales and account management to retailing, e-business, distribution management, and strategic marketing planning. Students can look forward to career opportunities in large and small organizations representing a spectrum of industrial, consumer goods, service, electronic commerce, and consulting firms in public- and private-sector institutions. Marketing Management MKTM. Marketing MKTG. Dual-Degree programs at the Kellogg School of Management, Northwestern University.