Brewing Controversy - How Starbucks Embraces Social Media. Health Care Reform, Tax Fairness, The War in Afghanistan, Occupy Wall Street, same-sex marriage.
These are just a few of the hottest and heated issues that presently divide our nation. While individuals look to their political, religious, cultural, and personal beliefs to take a stance on the matters, many companies stay quiet and impartial – fearful to not outrage consumers. But there’s one major company Track Social has been monitoring that doesn’t seem to shy away from the controversy, and in fact, welcomes it. From gay marriage to gun rights, Starbucks has staked its image on some very public, and potentially risky, social-political positions.
And thanks to social media, consumers can interact with brands in the same ways they interact with people. For most big brands, the answer is simple – refrain from alienating consumers by simply refusing to engage in potentially controversial dialogue. Starbucks Rates Number 1 in Study of Most Socially Engaged Companies by Research Firm PhaseOne. Company Mascots, Characters Head to Twitter, Facebook. Updated March 25, 2012 7:34 p.m.
ET A new marketing campaign for StubHub, the ticket-resale website, stars a 25-foot-high animatronic talking tree with tickets as leaves. In commercials, the tree, known as the "Ticket Oak," lives in a suburban backyard and doles out tickets to neighbors. It is quite a departure from StubHub's last ad campaign, which showed people dreaming about getting a ticket to a concert or a big game. But with the Ticket Oak character, StubHub hopes to make a splash on Facebook and other media. StubHub, a unit of eBay Inc., EBAY -1.85% eBay Inc. Your Value Your Change Short position is just one of a number of marketers that have turned to characters—both live action and animated—to help sell their products in the past year. Your Value Your Change Short position now has a little cartoon knight named Sir Can A-Lot. Your Value Your Change Short position PLC launched an ad campaign for its Captain Morgan rum last May that starred a live-action Captain character.
A Quick Guide to Tumblr for Business. There's a very engaged Tumblr audience waiting to see your content.
Here are some tips to help you get started. February 13, 2012 With the rise of Pinterest and Tumblr's astounding growth, it seems that 2012 may be the year of the visual platform. Tumblr surpassed 15 billion monthly pageviews in January, and Pinterest is driving some serious traffic to retailers. We've already covered some best practices for brands on Pinterest, but if you're looking to mix up your content creation, try Tumblr.
Meet the Coolest Facebook Brand Timelines From Coke to ESPN to Ford. Celebs Make Most of Social Media by Creating Own Websites. 6a00e54fd9f05988330168e7794408970c-pi (JPEG Image, 640 × 5098 pixels) - Scaled (12%) Pinterest as Free Market Research - Grant McCracken. My first reaction was panic.
You know how it goes. First I heard about Pinterest. Then I heard that it grew 429% from September to December 2011. And I thought, Oh, my god, the future is preparing to leave without me…again. So I raced to have a look. This is a critical moment. My theory, these days, is that the only real way to assess something in the digital world is to use it. I use “dorking around” deliberately because you know how this goes too. Coca-Cola to Host Google+ Hangout Next Week. In another vote of confidence from Corporate America for Google+, Coca-Cola is planning to launch a Hangout on the network next week.
Coke's Hangout, scheduled for 2 p.m. EST on Feb. 16, will feature company archivists Ted Ryan and Jamal Booker taking questions from the Coca-Cola Archives. The Archives have been featured on CNBC and Bloomberg TV as well as in Coke's Virtual Online Museum, but it is not open to the public and the company has never hosted an event there. Ryan says the talk, scheduled to run 30 to 45 minutes, will include a look at some Olympics memorabilia and a document showing Coca-Cola's original patent award in 1887. It will not, however, be scripted. Coke announced the Hangout on its Google+ Page as well as via its Coca-Cola Archives Facebook Page and Twitter feed.
Google opened Google+ up to brand pages in early November. Michael Donnelly, director of worldwide interactive marketing for Coca-Cola, says he's optimistic about Google+'s growth. How Starbucks Built an Engaging Brand on Social Media. Starbucks has a big brand presence online.
Not because they have millions of dollars for Marketing and Advertising, which they do have, but because they are one of the most engaging companies online. If you are fan of Starbucks coffee, and a bit Internet savvy, then chances are you have come across one of if not all of Starbuck’s Social Media Pages. Starbucks has made it a point to take its successful offline branding strategies and implement them online. Its online image and messages have stayed consistent with their brand values, which are honesty, sincerity, and connecting with its consumers on a level unlike any other brand. The offline Starbucks Culture has taken to the airwaves of the Internet and Social Media.
Facebook Starbucks Facebook Page The Starbucks Facebook Page was created in 2008, with a total fan count of around 200,000. What is Starbucks’ Facebook Success Formula? Take a look at their profile and you will see for yourself. Starbucks’ Twitter Success Formula Conclusion.