Pepsi Confirms Nicki Minaj Relationship But Denies 'Pop' | Advertising and Marketing Wisdom: Adages. Pepsi Next Rolls With Tagline 'Drink It to Believe It' | News. What Top Brands From Amex to Warby Parker Are Doing at SXSW | Digital. Teens not abandoning television for Internet. Fear not television executives: Teenagers are not abandoning the tube for the Internet and cellphones. In fact, teen television viewing is actually on the rise, according to a new report from Sanford C. Bernstein & Co. senior analyst Todd Juenger that is optimistic about television at a time when many media watchers fear new platforms are going to severely cannibalize viewers and advertising dollars. The typical teen watches almost four hours of television per day. While that is two hours less than most adults, it is up from about three hours in 2004, and teen viewing has been growing at a rate of 2.5% per year.
Although advertisers spend about $60 billion on television a year, there is concern that as consumers migrate to new media, the commercial dollars will follow. Furthermore, as people age they watch more TV. 'American Idol' sinks to record low in-season ratings NBC reveals 'America's Got Talent' return date, Tuesday lineup Cable network RLTV goes after older crowd -- Joe Flint.
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