Coca-Cola
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The Coca-Cola Freestyle machine is a new type of coke fountain drink machine being rolled out in many markets. The machine is a new type of soda fountain that dispenses 106 different flavors of Coca-Cola products. This new machine is building a loyal following in the locations where it has already been released.
New Coke Freestyle Machine - 106 different flavors of Coca Cola Products for One Cost
Coca-Cola vs. Pepsi: The Mega Showdown
Some people like Coca-Cola while others prefer Pepsi . Just like Apple and Microsoft , there are two camps and a “battle” going on about who enjoys the best drink. We have seen many faces of them both throughout the years, and I predict that it’s not about to stop anytime soon. I myself enjoyed a cold Coke on a daily basis at one point in my life, but the backstabber was the sugar, and I had to stop it entirely.
By Rimma Kats April 16, 2012 McDonald’s, Pepsi and Trader Joe’s are among the marketers that rolled out interactive and engaging mobile advertising campaigns during the first quarter of this year that not only built their brand presence but helped them connect with consumers on a deeper level. Brands and marketers are seeing the potential of running mobile ads, as well as incorporating location into the mix to better target users. Nowadays, mobile ad campaigns have become more sophisticated and interactive.
Top 10 mobile advertising campaigns of Q1 - Mobile Marketer - Advertising
Average Time Spent on Social Networking Sites Across Geographies
While penetration of social networking sites is consistently high across the globe, visitor engagement varies from country to country. In April 2011, Israel ranked highest in time spent per visitor on social networking sites, averaging 10.7 hours for the month. Russia came in second with 10.3 hours of social networking per visitor, followed by Argentina with 8.4 hours, Philippines with 7.9 hours and Turkey with 7.8 hours.
Coke's Marketing Budget to Rise by $400 Mil.
NEW YORK Coca-Cola worldwide CEO E. Neville Isdell today said the company will increase its global marketing expeditures by $350-400 million in 2005 and successive years. Most of that money will be spent outside North America in high-growth markets such as Brazil, China, India and Russia, he said. Isdell discussed the increase today in a presentation to Wall Street analysts.
Coke improves sales across board, but earnings down from 2010
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As prepared for delivery Good evening and thank you so much for your warm welcome. It's an honor for me to speak with you in this beautiful setting at the Palmer House Hilton. It's also a tremendous pleasure to be here, once again, in one of the truly great global cities.
America and the World: Cracking the Code for Growth and Jobs - Leadership Viewpoints - The Coca-Cola Company
I remember a time when truncating the UPC bar code on the cover of a magazine was a huge coup. Taking the huge, lumbering code, which took up too much real estate on the cover of a publication, was bothersome and affected the design space. Cutting the bar code by half, in height and width, was celebrated as a major advance in the much-needed item used for scanning the price by, at best, only half the retailers, seems so petty and foolish now. When printers discovered you didn’t need to place the codes on white boxes, we rejoiced at not having the little lines popping out on what were beautiful covers, interrupted by alien chunks of absurdity. Again, it seems odd no one had discovered this fact for all the years bar codes had been used. When we discovered that we could play with the bar codes, making fun little designs and jokes; we wondered why something so simple had escaped us for so long.
SnapTags: Will they kill QR codes?
The following commentary comes from an independent investor or market observer as part of TheStreet's guest contributor program, which is separate from the company's news coverage. NEW YORK ( TheStreet ) -- The recent news that Harvey Gabor has come out of retirement may not immediately ring any bells. But eight simple words that Gabor helped make famous certainly will: "I'd like to buy the world a Coke."
Coca-Cola Updates Famous Ad for Social Media World
Coca-Cola loses faith in TV commercials
Coca-Cola's ( KO 0.00% ) first commercial was produced in conjunction with a television special featuring ventriloquist Edgar Bergen and his dummy Charlie McCarthy. It ran on Thanksgiving Day 1950. These days, the No. 1 soda maker is much less enthusiastic about 30-second spots. "With ad-skipping rampant, the company has lost faith in the effectiveness of traditional ads in comedies and dramas, save for the Super Bowl, 'American Idol' and other programming that consumers watch live and talk about the next day around the Coke machine," according to MediaPost. Coca-Cola isn't abandoning the boob tube entirely. It is planning a major Olympics push this summer, but the company believes that a traditional 30-second spot can no longer stand alone.
Coca-Cola holds top spot, but category keeps losing market share
U.S. soft drink sales fell for the seventh consecutive year in 2011 as consumers increasingly switched to energy drinks, water and teas, according to a new report. While the nation's bestselling beverages remained No. 1 Coca-Cola, No. 2 Diet Coke and No. 3 Pepsi, volume for the carbonated drinks segment was down 1 percent in 2011, according to Beverage Digest's annual look at the industry's performance. That follows a 0.5 percent drop in 2010 and puts industry volume -- about 9.3 billion of 192-ounce cases -- at 1996 sales levels. Non-carbonated drinks, however, saw strong growth.Coca-Cola Takes SCVNGR on Location
The location world is bigger than just Foursquare and Facebook. And on Black Friday, Coca-Cola is kicking off a campaign with up-and-coming location-based gaming app SCVNGR . SCVNGR is a smartphone app that lets users earn points and rewards by completing challenges in the real world. Coke is using the system in 10 malls nationwide, where visitors will be greeted with signs inviting them to play SCVNGR as part of the brand's "Secret Formula Challenges" initiative. Folks can earn points toward rewards by accomplishing tasks like taking photos of Coke cans. Prizes range from bottle openers to gift cards.'Battleship' brings out big guns for promos
Universal’s “Battleship” is ready to set sail with the Coca-Cola Co., Subway and Kraft enlisting to serve as the actioner’s primary promotional partners. Combined with Chevron’s ExtraMile convenience stores, Cisco, Hilton, Nestle Confections & Snacks, the U.S. Navy, and the USO, the marketers will spend $50 million on campaigns that tie in with “Battleship’s” release in the U.S. on May 18.Agency Survey: Early 2012 Social Dollars Boom
Christopher Heine | March 27, 2012 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/stats/ad-industry-metrics/ad-spend;page=article;artid=2163760;topcat=stats;cat=ad-industry-metrics,ad-spend;static=;sect=site;tag=huge;tag=facebook;tag=mrm-worldwide;tag=youtube;tag=akqa;tag=razorfish;tag=twitter;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/stats/ad-industry-metrics/ad-spend;page=article;artid=2163760;topcat=stats;cat=ad-industry-metrics,ad-spend;static=;sect=site;tag=huge;tag=facebook;tag=mrm-worldwide;tag=youtube;tag=akqa;tag=razorfish;tag=twitter;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a>The Coca-Cola Company 2020 Vision - Coke CSR
To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a sustainable "Roadmap" for winning together with our bottler partners. Our MissionCoke History Past & Present
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