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The rise and fall of voice. Voice controlled computers are the dream of many but they remain stubbornly in the realm of science fiction.

The rise and fall of voice

Apple’s Siri assistant and Google’s Voice Search are first steps in making these dreams a reality; but it’s one thing for your phone to read out your schedule, another thing entirely for your computer to understand what you’re asking. Transcribing words. Steve Jobs Stanford Commencement Speech 2005. The Psychology of Digital Storytelling. Stories are a very integral part of being persuasive. You’d think that as a guy that loves data, I’d be averse to storytelling as a whole. As a marketer though, I can’t be. Those in sales and marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate to.

Are you incorporating stories into your copy? Faculty.vassar.edu/stillman/docs/Le Guin bk (as pub).1.pdf.