What is SAP? - Definition from Whatis.com. What is CRM? Customer relationship management. Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers.
It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.[1] Types[edit] Marketing and Customer Service[edit] CRM systems track and measure marketing campaigns over multiple networks. Online CRM System Made Easy.