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Understanding the risks of different options (Also known as the Product/Market Expansion Grid) Selling new products to your existing market is only one growth option. © iStockphoto/alexsl Successful businesspeople spend a lot of time thinking about how they can increase profits. They’ll typically have hundreds of ideas about things they could do, including developing new products, opening up new markets and new channels, and launching new marketing campaigns. In the same way, people within organizations often have many different ideas about how they want to progress their careers.