Analytics
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What exactly is landing page optimization? For most search marketers, optimizing landing pages means A/B testing and multivariate testing (MVT). It means using tools such as Google Website Optimizer to experiment with different arrangements of a page – or different variations in the content of a page – to maximize its conversion rate. We may ask questions about many different elements of a page.
A Completely Different Kind Of Landing Page Optimization
A Post-Click Marketing Heuristic
Post-click marketing is a big umbrella. There are many concepts under it, intricately interrelated to each other. It can be challenging to picture the entire ecosystem.
Paul wrote about ClickTale a couple months back, noting that the heatmaps that ClickTale offers can often provide insight into what content and elements visitors are paying attention vs. what needs improvement. However, if you don't have time or money to get ClickTale up and running but you do already have Google Analytics installed on your current, there are several reports that you can use to glean information that could help inform future UX and visual design direction. Below you'll find seven reports that you may want to take a peek at before starting your redesign process.
7 Ways Google Analytics Can Help Inform Design Decisions | Viget Engage
GA is great for answering 99% of the questions I have about my website. Luckily, some other great tools exist that make answering that remaining 1% a lot easier. Here are three of my favorite: 1) ClickTale This tool tops the list because it's spectacular. In GA, you can't easily get a visualization of where visitors are clicking on an individual page.
Three Tools that Make Analytics Even Better | Viget Engage
Don't Forget Your Logged Out Users
I find myself saying this quite often these days to entrepreneurs and their product teams. It's something that I've noticed working with leading social platforms like Etsy, Twitter, Tumblr, and others. Services such as these have a large number of their users accessing the service regularly on a logged out basis. I can visit my friend Daryn's tumblog without logging into Tumblr and often do. My son can visit LeBron James' Twitter without logging in and often does. My daughter can check out vintage items on Etsy without logging in and usually does.
Augmenter ses taux de conversion avec très peu d’efforts
Beaucoup de webmasters se focalisent sur le trafic. Or un gros trafic ne sert à rien si le taux de conversion ne suit pas. Peu de gens pensent à travailler sur ce dernier, alors que c’est bien souvent la manière la plus simple d’augmenter ses revenus ! Article rédigé par Jordan Gomès Beaucoup de webmasters se focalisent sur le trafic.