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Launched in 2006 Little Black Book is a printed guide for the advertising industry to share new ideas and was brought on-line in 2009 with the inclusion of new features such as e-newsletters, job boards and show reels. This year sees the launch of a new visual identity, created by Glasgow based interdisciplinary design agency Berg , which takes a simple and literal visual approach to frame a broad variety of content. “We were asked by LBB to refresh the brand identity for their established online business. We were initially engaged to develop their existing identity but convinced our client that a completely new brand identity was more appropriate.” “ We began the project by deciding which assets of the existing brand should be retained. Which held the most brand equity and which should be discarded.
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Steve Jobs has something to teach small to midsize advertising, digital, media and PR agencies about pitching for new business. Every new business pitch should do three things: inform, educate and entertain. BusinessWeek.com columnist, Carmine Gallo, is a communications coach for some of the world’s most admired brands. He reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. There are some helpful nuggets that will add punch to your next agency pitch. Carmine shares that, “for two full days before a presentation, Jobs will practice the entire presentation, asking for feedback from product managers in the room.
FRONTLINE takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public. In this documentary essay, correspondent Douglas Rushkoff (correspondent for FRONTLINE's "The Merchants of Cool") also explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics, shaping the way our leaders formulate policy, influence public opinion, make decisions, and stay in power. posted nov. 9, 2004
by Oliver Reichenstein All things have an interface. Shaping interfaces is shaping the character of things.
// Filed in Branding / Featured / Business / Design Pretend You're an Amnesiac Update: Read Part Two | Part Three | Resources A Brief Primer Branding. Most people think that “brand” begins and ends with the logo, when the truth is much more than that.
In this guest post, Jacob Cass briefly covers a few logo tips, listing some logo resources too. 1. Learn what a logo is and what it represents Before you design one, you must understand what a logo is, what it represents and what it is supposed to do.
55 Really Creative Logos Logos can be really hard to design but the great ones tend to be really simple! So we have compiled a list of 55 logos which thought would help get your creative juices flowing. This post was written by Thomas Hardy, he is a Newcastle based Web Designer/Developer .
by Rich Binell and John Bielenberg Given the choice between looking and reading, you'll look Corporate brochures are difficult, frustrating and sometimes big and lucrative projects, so it pays to examine them, and revisit some techniques to do them well, by making them stronger and more compelling.
Steve Jobs once called Paul Rand , “the greatest living graphic designer.” Though no longer alive, Rand’s legend still thrives in his work and in his writings. With a body of work that includes logos for IBM, Westinghouse, ABC, UPS, and NeXT, he’s still someone you should listen to. In Design, Form, and Chaos, Rand shares “some thoughts and despair about the design of a logo.” First what is a logo?
Most bloggers [me being one of them] don’t have a clue what their website color scheme might be associated with. For me it has been enough that I “like” the overall site look. But as an online entrepreneur and consultant I felt that I needed to know at least the theoretical part [maybe I will come up with some testing in the future].
Paul Rand was one of the most influential graphic designers of the 20th century. His valued contribution to the design medium is remarkable and acknowledged by clients and critics alike. His work received recognition in his early twenties due to his groundbreaking innovation in design, typography and graphic design. However, it was the area of corporate identity design during the mid of his design career, that he shot to worldwide fame. He is regarded as the one who has actually set standards for the creation of corporate logos, and that too, by devising the pre-requisites of modernity, simplicity and ease of recognition.
Designing a logo is one of the most challenging assignments in creating a brand identity. From the initial sketches to the final MontRED logo, it has been quite an exciting journey. We started with long discussions with the founding team to understand their vision of MontRED. The absolute transparency within the team made this process a little easier. Visual Impression: Connecting with Visitors The importance of the visual impression of the logo and the subsequent process of this impression getting registered in the mind of a visitor has been our major design consideration.
this is such an increadible source of visual inspiration, it's great by Aug 25