BRANDING
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Logo & Branding: Little Black Book « BP&O Logo, Branding, Packaging & Opinion by Richard Baird
Launched in 2006 Little Black Book is a printed guide for the advertising industry to share new ideas and was brought on-line in 2009 with the inclusion of new features such as e-newsletters, job boards and show reels. This year sees the launch of a new visual identity, created by Glasgow based interdisciplinary design agency Berg , which takes a simple and literal visual approach to frame a broad variety of content. “We were asked by LBB to refresh the brand identity for their established online business. We were initially engaged to develop their existing identity but convinced our client that a completely new brand identity was more appropriate.” “ We began the project by deciding which assets of the existing brand should be retained. Which held the most brand equity and which should be discarded.
Marketing
Steve Jobs: 10 Presentation Tactics for Ad Agency New Business « FUEL LINES Fueling Ad Agency New Business Through Social Media
BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. There are some helpful nuggets that will add punch to your next agency pitch. Here is the ‘Readers Digest’ version of his 10 Ways to Sell Your Ideas the Steve Jobs Way: Plan your presentation with pen and paper. Begin by storyboarding your presentation.
Brand Noise
In the midst of holiday chaos, brand messaging is loud and clear and, more often than not, deemed manipulative. No surprise, really. Advertising motives have always been questioned — especially since the 1950s’ Vicary hoax involving subliminal suggestion. That said, what is the plausibility of subliminal persuasion today?
The Persuaders | FRONTLINE | PBS
FRONTLINE takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public. In this documentary essay, correspondent Douglas Rushkoff (correspondent for FRONTLINE's "The Merchants of Cool") also explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics, shaping the way our leaders formulate policy, influence public opinion, make decisions, and stay in power.Information Architects – The Interface of a Cheeseburger
All things have an interface. Shaping interfaces is shaping the character of things. The brand is what transports the character of things. When looking at McDonalds, iPod, Nintendo DS it becomes quite obvious that the interface is the brand. No Forks, no Knives, no Language Skills
Branding. Most people think that “brand” begins and ends with the logo, when the truth is much more than that. Essentially, a brand is an idea and perceived value formed by its intended audience based on a company’s culture, product, and service. An identity system that includes the logo and colour scheme is typically the starting point of a brand, but it can branch out to exactly how you word things to customers, to what type of people you hire, to what furniture you even want to use. Tyler Durden says, You’re not your khahkis. With branding, you’re not your frigging logo.
The Art of Self-Branding: Part One | Lealea Design
Before you design one, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, colour, and / or images. A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job. Now that you know what a logo is supposed to do, and what it should represent, you now must learn what makes a great logo aka; the basic rules and principles.
5 useful logo design tips | David Airey, graphic designer
55 Really Creative Logos Logos can be really hard to design but the great ones tend to be really simple! So we have compiled a list of 55 logos which thought would help get your creative juices flowing. Thank you Thomas for such a great list.
Web Designer Help » 55 Really Creative Logos
Corporate Brand Matrix - drivers and tools for corporate rebranding projects
New cases are added as launched, when data is available. Older cases are also being added, as we process data previously published by us (or others) and on file. more If your company, or a client, is listed in this site... or if you wish to suggest a significant rebranding for recognition... please contact us .Roger Oddone | Only Creative
Roger is an award winning graphic designer from Sao Paulo, Brazil. He is currently working as the boss of Roger Oddone Design Studio. He did his bachelors in Graphic Design and then MBA in Branding. His ideas and execution is just so perfect. View his portfolio and don’t forget to visit rogeroddone.com.br for more.Given the choice between looking and reading, you'll look Corporate brochures are difficult, frustrating and sometimes big and lucrative projects, so it pays to examine them, and revisit some techniques to do them well, by making them stronger and more compelling. Usually, it goes like this: You kill yourself to lay out, present, shoot, proof, print and deliver a lovely brochure, and then when you hand it to someone, they flip through it, usually from the back to the front, or worse-skipping to random pages.
Stock Photos: OPEN 013 - How to Build a Grenade
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Logopond - Identity Inspiration
this is such an increadible source of visual inspiration, it's great by Aug 25