Narrow your focus to ensure a more successful Brand. Have you ever thought about the message your brand is sending?
First let me help you understand that your brand is more than just your logo. Your Brand includes everything your company is about, your logotype, your services or products, the quality of your customer service, you as the business owner, your employees, even the look of your office. Your brand is the emotional relationship your company has with its customers; a successful brand logotype can even elicit feelings and responses from its users. “A brand is a person’s gut feeling about a product, service, or company.”Marty Neumeier – The Brand Gap Now that we have a better understanding of what exactly a brand is we can now discuss the importance of narrowing the focus of your brand to ensure its success.
Many companies start up thinking they need to be a one stop for their clientele. When you narrow the focus of the products and services you offer you allow your Brand to specialize and become really good at what it does. Apple support: 'Please, why this redesign?' The newly revamped discussion forums are filled with complaints about the new design Source: Apple.com.
Click to enlarge. No good deed, they say, goes unpunished. No sooner had Apple (AAPL) re-opened its newly redesigned Apple Support Communities center -- the place on Apple.com where users bring their computer problems and get comfort, validation and, with any luck, solutions from other users -- than the place was filled with complaints about the redesign and suggestions for how to fix it. Among the hot topics Sunday morning: Who thought using iframes and forcing people to scroll was a good idea? We've often relied on the discussion forums both to solve our own problems and to find out what other users were complaining about. As near as we can tell, Apple has poured the old whines into new bottles with some social-networking bells and whistles -- and a few new bugs. It will take some getting used to. You can find the Communities forums under the Support tab on Apple.com. Also on Fortune.com:
Building Organic Brand Recognition on Facebook. Recently a company I was doing Social Media Marketing for was banned from continuing their pay per click advertising on Facebook.
As a social media marketer, I panicked… the growth and recognition this page was getting from their ad was very positive; within three weeks the page had 250 “likes”. Due to the advertising users were going to the blog, liking Facebook posts, and communicating… all was right and wonderful in the world. I decided to update the ad to get more exposure. If I could get this page 250 “likes” in three weeks I knew with a few tweaks here or there, I could definitely double this number in no time.
Then it happened, my ad was denied… I submitted another ad, then another, then another… each of them were denied… I thought to myself… doesn’t Facebook want my clients money? Not being allowed to advertise on Facebook is huge to a social media marketer; accessing its 250 million users is like heaven to us. ~Aries~ Tami Highbaugh-Abdullah Creative Marketing Director.