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When luxury brands become debased, by their vulgar consumers. When Chavs drink Moet, it's Brandalism.
first image bansky's mickey mouse billboard which has now been removed image via wooster collective
Over the years, we have conducted brand equity measurement studies for hundreds of brands and over the years, we have also helped leadership teams position hundreds of brands. What is the number one quality that people look for in brands? – Trustworthiness. What is the number one quality that management teams want to build into their brands?