brand utility
L'objectif est de regrouper les exemples et présentations intéressantes sur la brand utility et d'alimenter http://brand-utility.com Feb 19
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A lot of things have happened during the past few years. New media have become far more than just toys for nerds; they now have an impact on everybody’s life to a greater extent than ever before – from the cell phone in your pocket and industries fighting to survive down to your old high-school friend you block on Facebook to prevent him from bothering you every time you’re online. We’re currently experiencing a time of change – a change during which a whole generation is evolving; this generation is growing up with an entirely new media behavior.
OH MY GOD WHAT HAPPENED AND WHAT SHOULD I DO?
quotes
brand utility presentations
branded_utilities/examples
brand utility evangelists
how_to_find_brand_utility