#52 – Getty Images – The Watermark Project. Who? Getty images, the big image database. What’s the utility? You know this frustrating watermark on the images with a big logo on the middle of it? Here is an example : Their new agency in UK, R/GA London, proposed to give a better experience to the potential Getty customers. They changed the watermark and making it useful. So now here is what you have on the UK version of the site : The image url enables anyone to find quickly the original file and it’s nice for the photographer reputation.
Here is the video to explain the all thing : via FastCo Create & Christine Champagne. Tagged: experience, Getty Images, ideas, modern marketing, relevant, service, utility. #44 – Kodak – Scenic Spots. Who? The late successful camera company, Kodak. What’s the utility? Brand utility sometimes does not need big budgets and advanced technology. It can be as simple as a road sign. That’s what Kodak understood when it elegantly installed signs telling Disneyworld visitors the spot was great for a family picture. And as our source, the advertising lab, accurately says, it could now be a fully integrated feature of the camera, and this brand utility would become a standard in the camera market, as it is now for pizza delivery. Tagged: brand utility, camera, disney, disneyworld, Kodak, orlando, photo, picture, pizza delivery, scenic, simple, spot, useful.
AT&T developing tech to help parents keep teenagers from texting and driving, hopes to save lives. The Nokia Connects Cab! Catch a free ride @ Social Media Week London. Vitamin Water Ads Double As Phone Charging Stations. The giant Vodafone truck that can charge 2,000 mobile handsets. If you’ve been to a festival or large open-air event, you will know that keeping your mobile phone charged can be a potential nightmare. Solutions have come in the form of independent companies setting up camps and charging fesitval-goers to power their smartphones so that they could remain contactable and use them to snap photos of their favourite bands.
However, one truck looks set to change all that. The Vodafone VIP recharging truck is heading to 11 festivals this year, offering Vodafone customers with the opportunity to charge their mobile devices, completely free of charge. The 44 tonne vehicle can charge 2,000 devices at any one time (as quickly as it would at home) and is expected to charge over 72,000 mobile devices this summer alone.
If you’rea Vodafone customer at a festival and you own an Android, iPhone, BlackBerry or Nokia device, this is what you need to look out for. Video Our friends at ElectricPig got a cool video tour, showing you how it all works: Gallery. Best Buy. BestBuy, TwelpForce. A small idea that could have a big impact. « ALL THAT IS GOOD.
Everyone is always striving for The Big Idea; Personally, I believe in the power and impact of small ideas. I had a small idea about 6 months ago: rather than paying celebrities loads of money to record their voice navigation into Ovi Maps, we should take some of that money and develop a little mobile app that allows people to record their own voice navigation, and share these voice packs with other people. I got the guys at Starcut to make the little app, and asked them to keep it really simple. The team at Ovi Maps made sure it worked at their end, and the campaign team integrated it into their major Ovi Maps campaign which gave it a huge boost in terms of visibility.
It ended up being called Own Voice, and I’m really proud to say that it was released last week, and the initial response has been extremely good. It really is a tiny, simple idea. But – of all the things with which I’ve been directly involved - it is the best example of my marketing philosophy: 1. 2. 3. 4. 5. 6. Like this: # 24 – HTC Sense – Lost Phone App | Brand Utility, another way of thinking marketing and brand content. #1 – Kodak – the share button. Trade in and Recycling program. Double your trade-in value.
Get twice the value when you trade in your old computer towards a new VAIO® PC. Trading for credit. Used smartphones, tablets, laptops or other electronic devices not doing much? EcoTrade from Sony happily accepts both eligible Sony and non-Sony products making it easy to trade them in for credit towards the latest Sony has to offer. See if your device qualifies by clicking an image below. Recycling for free. If your old Sony device has no trade in value or you'd just like to recycle it in a socially and environmentally responsible manner, we've made the process free and easy. Frequently Asked Questions Find a recycling location near you: To get started, enter your zip code and select your product type. Sony goes green. Eco-innovation is in our heritage.
Learn More. Assistance, support technique, entraide | Plate-forme d'entraide Bouygues Telecom. AT&T makes calling Japan free until the end of March. We imagine that many of you, like us, have been making frantic calls to friends and family in Japan over the last few days without regard to the costs. Now, in the face of otherwise devastating news, we have some good news to share courtesy of AT&T. Ma Bell is offering wired and wireless billing relief for calls made on AT&T between March 11th and March 31st. Under the plan, AT&T wireless postpaid customers will not be charged for international long distance or text messages to Japan from the US and Puerto Rico.
Likewise, residential wireline customers can seek credits for up to 60 minutes of direct dialing to Japan. Update: Sprint and Verizon have both now elected to waive call and text message fees (in Verizon's case, the move applies both to landline and wireless numbers). Update 2: Dish Networks is also getting in on helping people stay up to date. Update 3: Comcast is also in the game, providing free calls for Xfinity Voice and Business Class Voice customers. Show full PR text. Chaîne de LaboNegatifPlus. #28 – Negatif plus – YouTube Channel | Brand Utility, another way of thinking marketing.