FBdata - Synthèse du jour. Le Dessous des Social Games. Www.snjv.org/data/document/jeu-video-france-2011.pdf. With the social game flood, Kontagent's analytics track 100 million users. Kontagent, which makes software to help social app makers make sense of user behavior, is announcing today that its analytics tools are tracking more than 100 million users in social games. That’s triple the number from a year ago. Albert Lai, co-founder and president of the San Francisco company, said in an interview that it’s a sign of the big competitive battle coming in Facebook games.
He knows that there are a ton of established video game companies that are going to launch a ton of social games this year. Those new market entrants desperately need analytics data that can measure every move of their users, since understanding users is key to a feedback cycle that can fix broken games and make them soar. Kontagent tracks more than 15 billion messages per month with version 2.0 of its Kontagent Social Event Tracking Platform. Market leaders such as Zynga don’t use Kontagent because they have created their own analytics in the past few years.
Don't let cyber attacks kill your game! Inside Social Games · Zynga Doubled ARPU From Last Year Even as Facebook Platform Changes Slowed Growth. Zynga Doubled ARPU From Last Year Even as Facebook Platform Changes Slowed Growth With Zynga’s IPO filing on Friday, we finally got some numbers to bear out what had been common, but unproven, industry knowledge: that Zynga had been able to overcome handing 30 percent of its revenue to Facebook and weakening virality on the platform by monetizing its existing user base better.
The company appears to have more than doubled average revenue per user across a number of metrics from the first quarter a year ago. So caveat to these figures first: they aren’t perfect estimates since Zynga broke out revenue on a quarterly basis, but showed uniques and actives on a monthly or daily basis. Nor do we have any ARPU figures for individual games, because Zynga did not break out revenue per title in its filing. But it looks like Zynga boosted monthly ARPU (or average revenue per user) to $0.33 in the first quarter of this year from $0.14 in the same time period a year earlier.
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