Intern draagvlak creëren voor een blog. Ga maar na.
Je hebt je websitebeheerder nodig om de blog op te zetten en inhoudelijke experts om input te leveren. Binnen het marketingteam bevindt bloggen zich weer op het snijvlak van PR en social media - hoe meer specialisaties, des te lastiger het is om alle neuzen dezelfde kant op te krijgen. En dan hebben we het niet eens over de support die je nodig hebt van het MT - die vast vragen gaat stellen over de ROI. Niet zo vreemd dat uit een onderzoek van NIMA naar voren komt dat de interne organisatie het grootste struikelblok is als het gaat om online marketing - met het management en IT als hoogste drempels.
Natuurlijk kun je argumenten opwerpen dat bloggen - zeker op de lange termijn - je belangrijkste wapen kan zijn om een online reputatie op te bouwen. Daarom: vijf bezwaren die je alvast kunt wegwuiven. 1. De hype rondom bloggen heeft een paar golven gekend. Laat dat nou de beste reden zijn om er juist mee te beginnen. 2. 3. 4. Waarschijnlijk waar. 5. Natuurlijk wel! En die ROI? Four Models Of Corporate Blogging. It’s great that there is still a big buzz around corporate blogging.
A blog can work so well when done right. However, the increasing pressure to start blogging can easily affect the confidence to actually go out and do it. Many questions start to emerge: have we got the resources, how much internal support is there, can we maintain the perseverance, and who knows how the market will respond (if at all). The 14 Keys to Successful Influential Global Blogging. The death of blogging has been predicted for many years.
Social networks such as Facebook and MySpace provide easy to use multimedia publishing platforms to share your life’s experiences and insights with the world, that at first glance seemed to offer an alternative to blogging that would lead to its demise. As Mark Twain was famously quoted “The news of my death is greatly exaggerated” Blogging isn’t dying it is just “evolving“. You only have to look at the success of platforms such as Tumblr over the last 2 years with traffic levels currently at 90 million visitors a month (12 months ago it was only 10 million) to realise that “self expression” has indeed become the “new entertainment” 22 Secrets Of Power Bloggers. I was watching Seth Godin who is one of the worlds top bloggers, being interviewed the other day on an online video.
I had never seen him on video before or even seen a photo of him except for his blog photo which is a rather memorable partial image. What really intrigued me was that my first impression (which frankly is still embedded) was that he is the “Woody Allen” of social media both in manner, speech and great insight. In the interview he said that he doesn’t participate on Facebook or Twitter as he didn’t want to lose his focus and clarity that he brings to his blog which is his primary focus and he then went on to say “Most people are a wandering generality rather than a meaningful specific” which from my research is a quote from Zig Ziglar which he said, indicates that people who lack clarity about their life purpose weaken their effectiveness to a massive degree if they don’t get clear and motivated about what they want most out of life. 22 Secrets Of Power Bloggers 1. 2. 3. 4.
5 reasons why you should consider blogging. Some argue that blogging is passé, but nothing could be further from the truth.
Available tools enable all of us to express ourselves, share our views and especially knowledge and experience with a much wider audience than ever before. I really believe that everyone should and can blog. 90 Tips To Make Your Blog Rock. Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows.
Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. 20 Simple Tips for Writing a Blog Post that Begs to be Read. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.
This is the secret to the power of your title and why it so highly determines the effectiveness of the entire article. The reality though is that the headline is just the start! … you want your visitor to stay and read the whole article rather than bounce out to another website in an era of ‘click and go’. We live in the era of ever decreasing attention and the art of keeping the reader engaged has now become an ongoing creative and scientific experiment of verbal and visual seduction. The Age of Skimming So writing that awesome headline has made the reader turn up but then you have to continue to entice, tease and intrigue the reader with the promise of more information, possible entertainment or a solution to the problem so that they will read on.
People are Seeking Answers Readers are seeking solutions and answers to their problems. The Headline is the Start of the Seduction The Intro 1. 2. 3.