Blog Strategies. How should large media organizations handle their blogs? As editors struggle to increase their news coverage, to generate the indispensable serendipity and raise the “fun side” (much needed for legacy media that are often too stiff), how do they strategize their use of blogs? For an online media, is there an optimal number of blogs to carry? Should editors adopt a Mao Zedong “let thousands blogs blossom” posture? Or, on the contrary, be rigorously selective? Unsurprisingly, there is no easy answer, no one-size-fits-all strategy. A note before we dive into the question: I choose to set aside independent professional bloggers.
When asked to explain what a legacy media blog should be and how it should relate to the general newsroom-produced content, I venture into the following set of requirements (in no particular order): A Byline. Dedicated writing style. A concept. An insider’s view. An ultra-sharp angle. Let’s now turn to metrics. . – New York Times : 68 blogs. Bignon De Keyser, conseil et stratégie.
Content Marketing in 6 Steps. Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning.
The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy. Step 1: Topic selection The first must is to check which domains your company can offer unique content in. Avoid: making content your company is not unique in and there is not much demand for, is wasting time and money. 0% of your content should fall in this category.Competitive: making content the market is asking for, but your company is not unique in, is necessary once in a while. Step 2: Content conversion strategy Step 3: Content planning Step 6: Measuring success. The Only 4 Reasons Agencies Should Care About Their Own Content Marketing | Agency Promotion. Mimicry is not a strategy. Compulsion is not a strategy. Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so.
Other agencies have a blog, and Webinars, and an active Twitter feed, so we need some of that too! To what end? What are you really trying to accomplish – as an agency – with all of this content and social media? There are only four reasons agencies should be spending even one scintilla of time on content and social media. 4 Reasons Agency Content Marketing Might Be Worth It I’ve listed these in order of importance and feasibility. 1. With the exception of SEO-driven blog traffic (more on that later), the majority of agency content and social interactions will be with people who already know and support the firm.
Agencies need to stop looking at content creation solely as a customer acquisition vehicle, and start looking at first and foremost as a customer retention vehicle. 2. While You're here 3. 4. Finding Social Objects To Connect And Become Synonymous With | PersuasiveConcepts.com. What is a social object? A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a passion such as the love one has for their favorite football team, or even a lifestyle such as surfing. A great example of a social object, one that we are all familiar with, is the iPhone. Have you seen the number of forums and groups dedicated to iPhone owners? There are thousands of them, all based around the iPhone, and there are literally hundreds of conversations going on right now about them.
I’ve seen conversations happen between complete strangers surrounding the ever present device and its many apps. All social objects have 3 things in common, they are: Conversational: people want to talk and have conversations with other people connected with the social object. What social causes can be supported by the use of our EPS foam coolers? On TV: A Producer's Guide. 10 bonnes pratiques afin d’accentuer sa visibilité grâce aux retweets (RT) sur Twitter.
Bonjour à toutes et à tous. Je discute très régulièrement avec des acteurs du web (gérants ou représentants de sociétés, blogueurs, consultants, simples passionnés, etc.), et je me rends compte qu’ils ont plus ou moins tous le même problème : malgré leurs efforts afin d’essayer d’exister sur Twitter, ceux-ci arrivent très rarement à engendrer une visibilité satisfaisante (à leurs yeux) avec leur(s) profil(s). A chaque fois, je perçois le même problème : leur démarche n’est pas adaptée à ce type de réseaux. Généralement, c’est qu’ils n’ont pas compris une règle simple de cette plateforme de microblogging : ce qui fait que vous existez sur Twitter ne dépend pas uniquement de vous, mais des autres et de leurs aptitudes à vous offrir de la visibilité : dans ce processus, vos différentes actions ne servent alors que d’amorces. Ce soutien et ces relais, c’est ce que l’on appelle des « RT », ou « retweets ». 1. Impact : Soyez clair, précis, et idéalement, complet 2. 3. 4. 5. 6. 7. 8. 9. 10.
B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy. If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. Consider this statistic from a recent study by comScore: In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year.
Although mobile marketing presents unique challenges, two things are clear — first, mobile has the potential for unmatched reach; and second, it’s here to stay. Check out these facts about mobile and how the channel can work for your B2B marketing: Almost 40 million U.S. mobile users (more than half of the mobile social media audience) access social media sites almost every day. Taking a step away from mobile for a moment, this statistic proves that social media is not just a viable but essential part of any B2B lead generation strategy. Over 50% of subscribers read a post from an organization, brand or event while on their mobile device.
Facebook : 60 nouvelles applications sociales. Eh oui, encore un billet sur Facebook en ce jeudi matin. Annoncée en septembre dernier, la Timeline de Facebook n’est officiellement arrivée que très récemment. Hier, les équipes de Mark Zuckerberg ont lancé une soixantaine d’applications sociales, s’intégrant dans ce nouveau profil et permettant à vos amis d’être au courant d’un peu plus de choses encore sur vos faits et gestes.
Annoncée en septembre dernier, la Timeline de Facebook n’est officiellement arrivée que très récemment. Hier, les équipes de Mark Zuckerberg ont lancé une soixantaine d’applications sociales, s’intégrant dans ce nouveau profil et permettant à vos amis d’être au courant d’un peu plus de choses encore sur vos faits et gestes. Certaines applications n’ont pas eu à patienter jusqu’à aujourd’hui pour s’intégrer a la Timeline Facebook. On notera l’arrivée de Pinterest, Kobo, Foodspotting, ou Foursquare. La liste des applications s’intégrant à Timeline : Foodspotting Cookpad Snooth Urbanspoon Yummly Foodily.
Les fautes d'orthographe font perdre des millions d'euros aux entreprises. Les entrepreneurs britanniques et français tirent la sonnette d'alarme. Les fautes dans les courriers ou sur les sites leur feraient perdre des sommes folles. En Belgique aussi, les chefs d'entreprise s'inquiètent. L'orthographe reste l'un des principaux critères de sélection. Une faute d'orthographe dans le courrier envoyé par la secrétaire. Une erreur sur le site internet. Une conjugaison mal maîtrisée dans le communiqué de presse. De l'autre côté de la Manche, les employeurs ont décidé de s'attaquer à ce véritable fléau. "Une simple faute d'orthographe sur le portail d'une entreprise peut faire chuter de moitié les ventes en ligne", indiquait récemment à la BBC Charles Duncombe, un homme d'affaires désespéré par les faibles connaissances orthographiques et grammaticales des demandeurs d'emploi qu'il rencontre.
Si toute l'économie britannique est concernée, Charles Duncombe estime que les conséquences sont particulièrement lourdes pour le commerce en ligne. Des perles rares. Can B2Bs Use Social Media to Improve Marketing Effectiveness? Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social better than B2Bs. However, the numbers show that B2Bs are making up ground. A study by Accenture found that while B2Bs lag in integrating social media into marketing plans, they are realizing the value of social media use.
Nearly two thirds of marketing execs questioned said they believe social media is an important way to reach customers. Even though there hasn’t been a huge explosion in social use with B2Bs, the trend toward using the channels more actively proves that marketers will need to acquire tools and technology to successfully leverage a social media strategy. For those B2B marketers trying to find their footing on the social landscape, there a number of sign posts showing why B2Bs should be turning to social for lead generation success. 1. 2. 3. How to Use LinkedIn to Generate and Qualify B2B Leads. LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives.
COMMUNITY MANAGEMENT- « Non, vous n’êtes pas des pigeons », la réponse de Bouygues à Free. Cabinet Piclin Expert Comptable. Around the World in 7 Minutes -- Finding Great Talent With Your Social Graph. So many people ask me, "Why does it seem like you know everyone? " Well, my friends, that's very much by design. It’s true that I love people and I love being social. But the new-world rolodex (my social graph) is becoming increasingly valuable to your employer and your clients. Case in point: The other day I was speaking with a friend in a rapidly growing social media tool (look for an interview with him in an upcoming post). He asked, as many do, "Hey, do you know someone who does …" – in this case it was WordPress plug-in development. Because I’m properly plugged in, I can be off to the races when someone presents a query like that. My steps for headhunting with my social graph include, but are not limited to: 1. Important note: You can make money finding people!
2. 3. 4. 5. With all of this working in harmony, just yesterday I connected a developer in Moscow with a company in New Jersey in seven minutes. If you’re a connector like me, let's connect! Thanks and all my best. Connect: De l'intérêt d'un blog juridique. Je suis régulièrement destinataire de questions ou d'étonnements relatifs à l'intérêt de ce blog, ouvert en 2006.
L'occasion d'y répondre sous forme d'un bilan d'étape sur un moyen de communication de plus en plus important pour les juristes. J'ai ouvert ce blog, en 2006, dans le seul but de prolonger sur internet une passion de l'écriture, de la communication et du droit de l'environnement. Alors que j'étais responsable d'une ONG de défense de l'environnement, ce blog a, dans un premier temps été l'occasion de partager plus largement des analyses sur l'actualité verte.
Rapidement, je me suis rendu compte que les articles les plus lus étaient ceux consacrés à mon activité professionnelle d'avocat spécialisé en droit public et de l'environnement. Aujourd'hui, l'objet de ce blog est devenu plus précis et me permet de tenir la chronique de l'évolution du droit de l'environnement et de toutes les matières connexes : énergie, climat, urbanisme... Comment trouver le temps d'écrire ? » Un blog pour votre entreprise ça a du sens ! Publié dans Blog ecommerce > Les actualités le mercredi 4 janvier 2012 | Par Séverine | 4 commentaires Si vous croyiez encore que les blogs ne sont réservés qu’aux adolescents qui souhaitent étaler leur vie ou aux geeks, vous vous trompez.
C’est même un très bon outil pour développer son business en ligne. Le blog a plusieurs avantages : il permet de vous positionner en tant qu’expert dans votre domaine, il apporte des informations supplémentaires autour de vos produits et il améliore votre référencement naturel. Avoir un blog vous permet d’acquérir plus de trafic qualifié. Un blog est complémentaire à un site e-commerce ou à un site vitrine, même si vous y donnez déjà beaucoup d’informations. ). Pour être sûr de partir sur de bonnes bases pour son blog il faut établir une stratégie et anticiper les besoins. La rédaction pour un blog et sa gestion ont quelques particularités qu’il est bon de maitriser pour en tirer pleinement profit. Séverine Kress est l'auteur de cet article. New years resolution for small law : Trash website and go with blog alone. A few years ago it was blasphemy to tell a lawyer or law firm that they’d be better off going with a blog, alone, rather than a website.
Though I believed it to be sound advice in many cases, I got jumped on by legal marketers who said a lawyer could never succeed without a website. Heck, people made it sound as if a website was a requirement to get a license to practice. Yesterday, Larry Bodine, Editor in Chief of LexisNexis Martindale-Hubbell’s lawyers.com shared LexisNexis’ “Top 10 New Year’s Resolutions for Improving Your Law Firm’s Website.” My first thought was #1, start blogging and let go of the mental gymnastics and gimmicks associated with a law firm website. If you’re not satisfied with the looks and content on your website, maybe you ought to trash it altogether. Sure, when you have a large law firm or a good number of lawyers doing disparate types of work, a website is needed.
Lee went on to explain it’s all about trust and a lawyer’s word of mouth reputation.