Blog Strategies. How should large media organizations handle their blogs?
As editors struggle to increase their news coverage, to generate the indispensable serendipity and raise the “fun side” (much needed for legacy media that are often too stiff), how do they strategize their use of blogs? For an online media, is there an optimal number of blogs to carry? Bignon De Keyser, conseil et stratégie. Content Marketing in 6 Steps. Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content.
But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. The Only 4 Reasons Agencies Should Care About Their Own Content Marketing. Mimicry is not a strategy.
Compulsion is not a strategy. Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. Other agencies have a blog, and Webinars, and an active Twitter feed, so we need some of that too! To what end? Finding Social Objects To Connect And Become Synonymous With. What is a social object?
A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a passion such as the love one has for their favorite football team, or even a lifestyle such as surfing. A great example of a social object, one that we are all familiar with, is the iPhone. Have you seen the number of forums and groups dedicated to iPhone owners? There are thousands of them, all based around the iPhone, and there are literally hundreds of conversations going on right now about them.
On TV: A Producer's Guide. 10 bonnes pratiques afin d’accentuer sa visibilité grâce aux retweets (RT) sur Twitter. B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy. If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy.
Consider this statistic from a recent study by comScore: In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year. Although mobile marketing presents unique challenges, two things are clear — first, mobile has the potential for unmatched reach; and second, it’s here to stay. Facebook : 60 nouvelles applications sociales. Eh oui, encore un billet sur Facebook en ce jeudi matin.
Annoncée en septembre dernier, la Timeline de Facebook n’est officiellement arrivée que très récemment. Les fautes d'orthographe font perdre des millions d'euros aux entreprises. Les entrepreneurs britanniques et français tirent la sonnette d'alarme.
Les fautes dans les courriers ou sur les sites leur feraient perdre des sommes folles. En Belgique aussi, les chefs d'entreprise s'inquiètent. L'orthographe reste l'un des principaux critères de sélection. Une faute d'orthographe dans le courrier envoyé par la secrétaire. Une erreur sur le site internet. Can B2Bs Use Social Media to Improve Marketing Effectiveness? Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media?
Many might think that B2Cs clearly leverage social better than B2Bs. However, the numbers show that B2Bs are making up ground. How to Use LinkedIn to Generate and Qualify B2B Leads. COMMUNITY MANAGEMENT- « Non, vous n’êtes pas des pigeons », la réponse de Bouygues à Free. Cabinet Piclin Expert Comptable. Finding Great Talent With Your Social Graph.
So many people ask me, "Why does it seem like you know everyone?
" Well, my friends, that's very much by design. It’s true that I love people and I love being social. But the new-world rolodex (my social graph) is becoming increasingly valuable to your employer and your clients. Case in point: The other day I was speaking with a friend in a rapidly growing social media tool (look for an interview with him in an upcoming post). He asked, as many do, "Hey, do you know someone who does …" – in this case it was WordPress plug-in development. Because I’m properly plugged in, I can be off to the races when someone presents a query like that. My steps for headhunting with my social graph include, but are not limited to: 1. Important note: You can make money finding people! 2. 3. 4. 5. With all of this working in harmony, just yesterday I connected a developer in Moscow with a company in New Jersey in seven minutes.
De l'intérêt d'un blog juridique. » Un blog pour votre entreprise ça a du sens ! Publié dans Blog ecommerce > Les actualités le mercredi 4 janvier 2012 | Par Séverine | 4 commentaires Si vous croyiez encore que les blogs ne sont réservés qu’aux adolescents qui souhaitent étaler leur vie ou aux geeks, vous vous trompez.
C’est même un très bon outil pour développer son business en ligne. Le blog a plusieurs avantages : il permet de vous positionner en tant qu’expert dans votre domaine, il apporte des informations supplémentaires autour de vos produits et il améliore votre référencement naturel. New years resolution for small law : Trash website and go with blog alone. A few years ago it was blasphemy to tell a lawyer or law firm that they’d be better off going with a blog, alone, rather than a website. Though I believed it to be sound advice in many cases, I got jumped on by legal marketers who said a lawyer could never succeed without a website.
Heck, people made it sound as if a website was a requirement to get a license to practice. Yesterday, Larry Bodine, Editor in Chief of LexisNexis Martindale-Hubbell’s lawyers.com shared LexisNexis’ “Top 10 New Year’s Resolutions for Improving Your Law Firm’s Website.” My first thought was #1, start blogging and let go of the mental gymnastics and gimmicks associated with a law firm website. If you’re not satisfied with the looks and content on your website, maybe you ought to trash it altogether.